31: How to Maximize Your Digital Sales By Creating a Product Ascension Ladder with Michelle Thomas

Do you know what a product ascension ladder is?   Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans.   Sounds pretty good, right?   This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas!   Michelle joined the Empowered Business Lab and is now building a digital product ascension ladder that helps women keep their weight under control, and she does this all while working full time.   Coach Michelle is a mom of 3, grandma to 1.5 and wife. She helps women balance hormones, bust cravings, break plateaus and become the happy, healthy, active, hot, sexy woman, wife, mom and grandma they want to be - all while making food fun and taking the drama out of it! Her signature program, Become a MacroUnicorn™ helps women understand how to feed their body so that it works with them instead of fighting them for their final weight loss journey.   She has lost 100 lbs 3 times, and at 42, just as her hormones went wonky, she tackled the journey again and finally won a battle she has been fighting since she was 9 years old. Her mission is to help women win their weight loss battle for the last time because the more women that win, the more healthy children this world will have!   If you're not convinced that digital products are right for you, you need to listen to this episode about how Michelle integrated digital products into her own business and how it totally changed the game for her. Resources Mentioned:  Passion to Profit Experience  3 Simple Tips for Balancing Hormones Visit the ONEderland Wellness Website Follow ONEderland Wellness on Pinterest Follow ONEderland Wellness on Facebook Follow MacroUnicorn on Grab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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