Empowered Business

106: This Simple Email Shift Made Me $23K in 8 Weeks

06 Nov 2025

Contributed by Lukas

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, c...

105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind

23 Oct 2025

Contributed by Lukas

Black Friday doesn’t have to be a race to the bottom.In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with m...

104: How Becky Beach Streamlined Her Way to $100K Months Using AI and Automation

16 Oct 2025

Contributed by Lukas

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm...

103: Traffic School Roundtable: Proven Ways to Drive Sales Off Social

09 Oct 2025

Contributed by Lukas

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel...

102: The Future of AI Needs Women's Voices with Kinsey Soderberg

02 Oct 2025

Contributed by Lukas

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.In this episode, I sit down with Kinsey So...

101: Digital Shop Success: How Natalie Gingrich Made $20K from Content She Already Had

25 Sep 2025

Contributed by Lukas

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.I’m sitting down with my longtime friend a...

100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick

04 Sep 2025

Contributed by Lukas

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into ...

99: How Ruth Poundwhite Balances AI with Staying Authentic

28 Aug 2025

Contributed by Lukas

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or e...

98. Real Strategies for Recurring Revenue from My Peer Mastermind

21 Aug 2025

Contributed by Lukas

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind mem...

97: From Side Hustle to Wholesale Sales Powerhouse with Andee Hart

14 Aug 2025

Contributed by Lukas

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Di...

96: This Sales Funnel Alternative Has a 95% Retention Rate with Amy Vaughan

07 Aug 2025

Contributed by Lukas

This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how ...

95: Why I Ditched Weekly Flash Sales (And What I’m Doing Instead)

24 Jul 2025

Contributed by Lukas

In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the ye...

94: 5 Smart Ways to Use No-Code Apps to Grow Your Digital Product Business

18 Jul 2025

Contributed by Lukas

In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet ofte...

Behind the Scenes: How I Built Custom GPTs to Power My Business

12 Jul 2025

Contributed by Lukas

I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did ...

93: How Destini Copp Built a Scalable Membership Using Smart AI Tools

10 Jul 2025

Contributed by Lukas

I’m so excited to have Dr. Destini Copp joining me today—she’s a marketing professor, business growth coach, and digital product pro who’s abs...

92: Creating Connection in the Age of AI: A Fresh Take on Events with Michelle Pontvert

03 Jul 2025

Contributed by Lukas

Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation.I’ve got Michelle Ponvert joining me—she’s brillia...

91: The AI-Powered Path to an Organized Business with Shawn Lemon

26 Jun 2025

Contributed by Lukas

I’m excited to share this conversation with Sean Lemon from The Digital Organizer because getting organized in your business is something I’m pass...

90: AI Agents vs. AI Automations: Brittany Long Shows You the Future of Running a Business

19 Jun 2025

Contributed by Lukas

Welcome back to the Empowered Business Podcast!  Today I'm sitting down with someone who literally put AI on my radar—Brittany Long, one of th...

89: Wait… Jordan Gill Built That With AI?! The No-Code Microtool Method That’ll Blow Your Mind

12 Jun 2025

Contributed by Lukas

I’m thrilled to have Jordan Gill back on the podcast – you might remember her from her previous appearance where we talked all about VIP day strat...

88: Jillian Leslie on Ditching the Tech Headaches and Selling Digital Products with Ease

29 May 2025

Contributed by Lukas

Welcome back to the Empowered Business Podcast! I am so excited to share today’s conversation with you. I sat down with Jillian Leslie, who is the f...

87: How Julie Chenell Uses AI as Her Second Brain (And You Should Too)

22 May 2025

Contributed by Lukas

I’m so excited to bring you today’s episode because we’re diving into one of the most important conversations happening in the digital business ...

86: What Happens When a Blog Grows Up: The Redefining Mom® Relaunch

15 May 2025

Contributed by Lukas

Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I&...

85: The Empowered Business Lab® Got a Makeover—and AI Is the Star

01 May 2025

Contributed by Lukas

Welcome to a transformative episode of the Empowered Business Podcast! In this episode, I pull back the curtain on the massive changes happening insid...

84: What Keeping Your Facebook Ads Running 24/7 Does for Your Business with Zach Spuckler

24 Apr 2025

Contributed by Lukas

In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for...

83: Turn Business Expenses Into Dream Trips: Credit Card Points 101 for Entrepreneurs with Megan Lanford

17 Apr 2025

Contributed by Lukas

In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to ...

82: YES, AI Helped Me Create a Digital Product. NO, It Didn't Do It For Me

10 Apr 2025

Contributed by Lukas

In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of C...

81: The 5 Most Unexpected Ways I Use ChatGPT to Sell Digital Products

03 Apr 2025

Contributed by Lukas

We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the ...

80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler

27 Mar 2025

Contributed by Lukas

If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!Together with my right-hand b...

79: AI Unleashed: How to Turn One Digital Product into Multiple Revenue Streams

20 Mar 2025

Contributed by Lukas

Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy. We're uncovering how AI can elev...

78: 12 Biggest Lessons from a Decade in Online Business

13 Mar 2025

Contributed by Lukas

Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as...

77: Revolutionize Your Digital Products with AI Insights from Gemma Bonham-Carter

06 Mar 2025

Contributed by Lukas

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in onl...

76: The Next Chapter: AI Integration, Course Updates, and Redefining Mom's Return

21 Feb 2025

Contributed by Lukas

Welcome back to the Empowered Business Podcast with your host, Monica Froese.After a hiatus, we're thrilled to announce our return with new episo...

75: How to Turn a $9 Click Into a $4,000 Weekend with a Digital Shop

17 Oct 2024

Contributed by Lukas

The key to making money in your digital shop has nothing to do with the price of individual products!   In the third episode of this series for cours...

74: Repurposing Course Content: Increase Your Sales and Create Hot Leads for Your Course

10 Oct 2024

Contributed by Lukas

If you are a course creator, I guarantee you are sitting on a gold mine!   In part two of my new series for content creators, I’m giving you a snea...

73: Why My Business Switched From a Launch Model to a Shop Model

03 Oct 2024

Contributed by Lukas

Are you leaving money on the table?   I was, and it took me going through one of the hardest times of my life to realize how to shift my business to ...

72: 5 Powerful Lead Generation Strategies for Your Digital Product Shop

25 Jan 2024

Contributed by Lukas

Let’s talk about one of the most important things when it comes to running a business…   Lead generation.   Getting new people into your busines...

71: 3 Ways That Having a Digital Product Shop Can Change Your Life and Business

18 Jan 2024

Contributed by Lukas

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned fr...

70: Make Your Marketing Easier with AI with Menekşe Stewart

27 Jul 2023

Contributed by Lukas

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.    In this episode of The Empow...

69: The Power of Low-Ticket, High-Value Offers with Elizabeth Goddard

29 Jun 2023

Contributed by Lukas

Wondering how you can make high-value, low-ticket offers work for your business?    In this episode of The Empowered Business Podcast, I sat down wi...

68: From Blogging for Free to Profitable Digital Shop Owner: Anna Joy Lowell’s Business Journey

08 Jun 2023

Contributed by Lukas

  Wondering what’s possible if you decide to start a digital shop?    In this episode of The Empowered Business Podcast, I sat down with one of m...

67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales

01 Jun 2023

Contributed by Lukas

Let’s nerd out over numbers!    If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps i...

66: The Power Duo: Sales Funnels Vs. Shops (And Why You Really Need Both!)

25 May 2023

Contributed by Lukas

What is the difference between a sales funnel and a digital product shop?   In this episode of The Empowered Business Podcast, I’m diving into the ...

65: The Digital Product Shop Showdown: Etsy vs. Shopify

18 May 2023

Contributed by Lukas

Should you be using Shopify or Etsy to sell your digital products?    This is a hot topic these days and in this episode of The Empowered Business P...

63: 4 Levers to Pull for Explosive Results in Your Digital Product Shop

09 Mar 2023

Contributed by Lukas

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode. ...

62: 5 Shopify Apps That Will Make You Thousands of Dollars

02 Mar 2023

Contributed by Lukas

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all ...

61: How To Repurpose Existing Content and Create A Profitable Digital Product Shop

23 Feb 2023

Contributed by Lukas

Are you wondering how you can leverage existing content into paid products for your shop?    In this episode of Empowered Business, I’m sharing ho...

60: How a Digital Product Shop Can Help You Expand Your Business and Increase Your Impact with Jennifer Roskamp

08 Dec 2022

Contributed by Lukas

In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and...

59: 5 Tricks That Will Help You Explode Your Digital Product Shop to 6-Figures in 6 Months or Less

01 Dec 2022

Contributed by Lukas

Want to grow your digital product shop to 6-figures?    This is the third episode in our series where I share all about the big pivot I made in my b...

58: 5 Mistakes to Avoid When You Have a Digital Product Shop

17 Nov 2022

Contributed by Lukas

I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You ...

57: What the BLEEP Happened?! Breaking Down Where We’ve Been & What’s Next

10 Nov 2022

Contributed by Lukas

We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowe...

56: It’s Not Goodbye: Why We Are Going On Hiatus and How We’ll Be Back Better Than Ever

10 Feb 2022

Contributed by Lukas

This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in so...

55: How to Align with the Vision You Have for the Future of Your Business with Tanya Dalton

03 Feb 2022

Contributed by Lukas

Do you like to stay in your comfort zone?    I am the type of person who thinks that staying in our comfort zone is the death of us. You have to pus...

54: How We Create Profitable Digital Products With the Hike Design Formula

27 Jan 2022

Contributed by Lukas

Ready to finally start your digital product business?    We are opening enrollment for the Empowered Business Lab this week! If you have been listen...

53: What It’s Like to Work With Me Inside of the Empowered Business Lab

20 Jan 2022

Contributed by Lukas

In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will...

52: The Power of the Pivot: The Importance of Being Adaptable In The Online Space with Megan Flatt

13 Jan 2022

Contributed by Lukas

When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five year...

51: My Expert Pinterest Ad Strategy for Cracking Multiple 6-Figures in Digital Product Sales

06 Jan 2022

Contributed by Lukas

If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinte...

50: How to Work Less and Earn More By Offering VIP Days with Sarah Masci

30 Dec 2021

Contributed by Lukas

If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now fo...

49: Finding Success by Going All-In On Your Business with Lauren Golden

23 Dec 2021

Contributed by Lukas

Are you consistent in your business? Do you utilize data to see what is working and what isn’t working?   There are many paths to success in busine...

48: Taking Imperfect Action Toward Equity, Equality and Diversity with Erica Courdae

16 Dec 2021

Contributed by Lukas

I don’t know about you, but I’m a perfectionist. That makes it hard for me to take action because I never want to take the wrong action.    As e...

47: Business Finances: Why the Growth of Your Business Depends on Knowing Your Numbers with Parker Stevenson

09 Dec 2021

Contributed by Lukas

Let’s talk about every entrepreneur's favorite topic- finances! I know what you may be thinking, that is not a fun topic. It may not be fun, bu...

46: Simple Tips for Identifying Your Hiring Needs with Natalie Gingrich

02 Dec 2021

Contributed by Lukas

Have you heard the term virtual assistant? Online business manager? Operations assistant? Many are surprised to learn that professionals like this exi...

45: A Special Thanksgiving Message from Monica

25 Nov 2021

Contributed by Lukas

Happy Thanksgiving!    This is the perfect day to slow down, and give thanks for everything in our lives.    We can all agree that things have bee...

44: How SOPs Can Help You Streamline Your Daily Operations with Theresa Truong

18 Nov 2021

Contributed by Lukas

As your business grows, you will likely find that you can’t tackle it all alone anymore. As the CEO of your business, sometimes you need to start th...

43: How to Make $10k in 5 Days by Pre-selling Your Signature Program

11 Nov 2021

Contributed by Lukas

Ready to make some real money with your signature program in 5 days? It is possible!   In this episode of the Empowered Business podcast, I am sharin...

42: How to Use VIP Days to Get Your Time Back and Increase Your Income with Jordan Gill

04 Nov 2021

Contributed by Lukas

Have you ever heard of a VIP Day?    These offers are a fantastic way to manage our time better, get paid better, and get great cash influxes into o...

41: How Writing a Book Can Grow Your Business Exponentially with Jasmine Womack

28 Oct 2021

Contributed by Lukas

Have you ever wanted to write your own book but the thought of actually doing it was just too overwhelming?    What if I told you that you could wri...

40: Lessons Learned From My “Failed” Launch

21 Oct 2021

Contributed by Lukas

As entrepreneurs, something we have to get used to, even though we may not want to, is failure.    Of course we all want nothing but success in our ...

39: We've Made a Big Pivot (again!)

14 Oct 2021

Contributed by Lukas

Sometimes in business, things don’t work out the way you want them to.    It can be SO scary, but it’s okay.   As business owners, we have the ...

38: Exponentially Grow Your Business Using Facebook Ads with Claire Pelletreau

07 Oct 2021

Contributed by Lukas

Facebook ads can be explosive for your digital products business, but figuring out how to use them in a profitable way can be like trying to solve a j...

37: The Secret to Managing Your Business Finances with Confidence and Ease with Iyanna Vaughn

30 Sep 2021

Contributed by Lukas

How do you feel about the finances of your business? Do you feel confident or intimidated?    As entrepreneurs, we have to learn the many ins and ou...

36: How to Put a Stop to Female Rivalry and Grow Together with Amber Tichenor

23 Sep 2021

Contributed by Lukas

Have you ever felt like you couldn't trust a close female friend because of female rivalry?    Most women have! Unfortunately, rivalry among wo...

35: How to Set and Honor Boundaries in Your Life and Business with Racheal Cook

16 Sep 2021

Contributed by Lukas

Raise your hand if you have trouble setting and upholding boundaries in all aspects of your life?    If this is you, you are not alone! Standing up ...

34: How To Become A Booked Out Freelancer as a Busy Mom with Micala Quinn

09 Sep 2021

Contributed by Lukas

If you are a mom wondering how you can make money from home while taking care of your little ones, this episode is for you!   There are tons of ways ...

33: How You Can Earn Passive Income with Tripwire Products with Eden Fried

02 Sep 2021

Contributed by Lukas

You can take content that you already have and turn it into a tripwire. Did you know that?   I'm talking to a fellow digital product strategist,...

32: How to Create and Launch Your Digital Product With The Empowered Business Lab

26 Aug 2021

Contributed by Lukas

Are you interested in creating and launching your own digital products?   Most listeners of this show are!   You may have heard me talk about our si...

31: How to Maximize Your Digital Sales By Creating a Product Ascension Ladder with Michelle Thomas

19 Aug 2021

Contributed by Lukas

Do you know what a product ascension ladder is?   Essentially, a product ascension ladder is how you bring someone into your business, get them to kn...

30: Behind the Scenes of Our First 6-Figure Launch

12 Aug 2021

Contributed by Lukas

We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode!   I don't usually ...

29: How to Launch Stress-Free with Tasha Booth

05 Aug 2021

Contributed by Lukas

Preparing for launches can be so stressful...   I think the majority of business owners would agree to that, but not my guest in this episode, Tasha ...

28: What a Full Time Employee Can Do to Skyrocket Your Business with My Operations Manager, Hayley Rissler

29 Jul 2021

Contributed by Lukas

How can hiring team members actually help you make more money?I know without a doubt that I waited way too long to recruit business support. I was ove...

27: 10x Your Business in Less Than a Year by Social Selling with Lattice Hudson

22 Jul 2021

Contributed by Lukas

Do you know much about social selling? This is a pretty new and exciting topic in the online space!    Essentially, social selling is selling throug...

26: How to Marry Physical Products and Digital Products with a Subscription Box with Jessica Principe

15 Jul 2021

Contributed by Lukas

Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself?   Jessica P...

25: How to Organically Grow Your Business Through Relationship Building with Shannon Mattern

08 Jul 2021

Contributed by Lukas

How can relationship building help you organically grow your business?    I can confidently say that the relationships that I have built over my fiv...

24: How to Use Leadpages to Get More Leads and Close More Sales with Bob Sparkins

01 Jul 2021

Contributed by Lukas

Have you ever heard of Leadpages?   I bet you have! This software company has really changed my life and my business. When I first started using Lead...

23: Are Pinterest Ads Worth It in 2021?

24 Jun 2021

Contributed by Lukas

We are chatting all about Pinterest advertising in this episode!   I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, bu...

22: The Importance of Financial Independence & A Life Update

17 Jun 2021

Contributed by Lukas

I’ve gone through a lot of major life changes in the past 6-9 months…   Between postpartum PTSD, retiring my signature course on Pinterest advert...

21: How To Run a Successful Business with Only Two Projects a Year with Dan Morris from BC Stack

10 Jun 2021

Contributed by Lukas

Do you know about BC Stack? It's a bundle that comes out every year of different online marketing courses, and I have actually had a product in i...

20: Tips for Hiring and Leading a Top-Performing Team with Tina Forsyth

03 Jun 2021

Contributed by Lukas

How do I find someone to work inside of my business? How do I get help? Do you have any tips for hiring? These are some of the questions that I get as...

19: How to Make Informed Data-Driven Decisions In Your Digital Product Business with Jennifer Grayeb

27 May 2021

Contributed by Lukas

Are you ready to get a handle on your data as an entrepreneur?   Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping ...

18: How to Leverage PR to Gain More Attention On Your Digital Products with Amanda Berlin

20 May 2021

Contributed by Lukas

Have you ever considered implementing a public relations strategy to get more attention on your digital products?   You’re going to after listening...

17: Building a 4 Million Dollar Business From Scratch with Abbey Ashley

13 May 2021

Contributed by Lukas

Are you ready to hear the story of someone who built a $4 million business without knowing anything about the online space?   In this episode, Abbey ...

16: How to Make Email Marketing Fun and Profitable with Kate Doster

06 May 2021

Contributed by Lukas

Raise your hand if you’re not totally sure what to say to your email list!   I totally understand. Luckily, there are total experts like Kate Doste...

15: How to Sell Digital Products on Instagram with Elise Darma

29 Apr 2021

Contributed by Lukas

Have you ever wondered how the heck people sell things from Instagram?   I get asked all the time from my students how to use Instagram to grow a dig...

14: Why Ruth Rackley Ditched Her High-End Photography Business to Sell Digital Products

22 Apr 2021

Contributed by Lukas

Are you in your own way? Do you spend hours creating free content and getting nowhere because you’re too nervous to sell something?   The reality i...

13: How to Create the PERFECT Digital Product

15 Apr 2021

Contributed by Lukas

Are you under the impression that no one will pay for your knowledge or product?   I hope not because that is so not true!   In this episode, I am t...

12: Is Blogging Dead?

08 Apr 2021

Contributed by Lukas

Is blogging dead?   This is SUCH a controversial topic, so I am excited to be explaining my opinion on it in this episode.   Here’s what I think: ...

11: How to Start a Subscription Box Business with Julie Ball

01 Apr 2021

Contributed by Lukas

How many subscriptions do you have? Most of us are no stranger to these!   I am joined by one of my favorite people, Julie Ball, to talk all about ho...

10: Business Lessons from Pinterest Agency Owner, Kate Ahl

25 Mar 2021

Contributed by Lukas

Are you ready to hear yet another way that you can grow a successful online business?   I am joined by Kate Ahl, the owner and founder of Simple Pin ...

9: How to Create Six Figure Success in a Service Based Business with Brandi Mowles

18 Mar 2021

Contributed by Lukas

You won’t believe how many paths you can take to get to the same result!   I teach others how to build a business based on digital products, and my...

8: Improving Your Money Mindset with Chelsea Brennan

11 Mar 2021

Contributed by Lukas

Are you ready to feel confident with money?   It’s time to address the primary issue that most people have around money: money mindset issues.   I...

7: What You Need to Know About Keeping Your Business Legal with Jamie Lieberman

04 Mar 2021

Contributed by Lukas

How much do you know about the legal side of your business?   This is something that most online businesses owners avoid simply because it can be inc...