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Empowered Business

80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler

27 Mar 2025

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If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month.We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley has tapped into AI’s potential not only in business but in her personal life as well.Whether you’re new to AI or looking to refine your approach, this episode is packed with tips to help you navigate the AI landscape and harness its power for sustainable business growth. Join us as we ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital product empire.In Today’s Episode We Discuss:Use of AI in Business OperationsHayley and I have discovered the incredible potential of AI tools like ChatGPT for writing and brainstorming. Through experimentation, we’ve learned how to train AI to understand my personal and brand voice, comparing different platforms like ChatGPT and Castmagic to find the most effective solutions.Practical Implementation of AIWe’ve also developed strategic approaches to inputting data that maximize AI efficiency. We’ve found that using transcripts can significantly improve the quality of AI suggestions, making our workflow smoother and more intelligent.Brand Differentiation and AI TrainingMaintaining a unique brand voice is crucial, and  Hayley and I have developed techniques to ensure AI-generated content stays true to my brand’s identity. By carefully inputting our brand history, we can create more authentic and personalized AI interactions.AI as a Supportive Tool in Everyday LifeAI has become an incredible companion in both our personal and professional lives. We’ve used it for creative parenting solutions and explored its potential for meal planning and dietary management. Gone are the days of traditional Google searches – now, we rely on AI-driven inquiries for more efficient and personalized information.Development and Use of AI Tools and ResourcesWe’re excited to be developing a guide to help others train AI to think in their unique voice. Through our Empowered Business Lab, we’re planning workshops and updates to help people harness the full potential of artificial intelligence in their daily lives.Resources Mentioned:Go to the CopyClick Studio WebsiteJoin Hayley’s Draft MembershipFollow Hayley on InstagramIf you are ready to dive into the world of digital products and AI, the best place to start is wiGrab the Reverse Idea Finder™ GPT to:✅ Validate ideas using real customer search behavior✅ Brainstorm product angles based on proven demand✅ Discover gaps your new digital product can fill fast🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼YES, I WANT THE GPT!© 2021-2025 Froese Media LLC | All Rights Reserved Find us on LinkedIn, Facebook, Instagram, or Pinterest. Visit the Empowered Shop®

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