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Engineering Matters

#342 Real Solutions and the Industrial Metaverse

14 Aug 2025

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The metaverse is often thought of as an alternative virtual space, a world separate from reality where we can hang out with avatars of our friends and families, or shop at virtual stores. But the industrial metaverse ties the physical and the virtual much more closely together, with a focus that is less on photorealism, and more on using connected data to solve real world problems.  Velia Janetzky is project lead for the industrial metaverse at Siemens Electronics Factory Erlangen. Here, her team has been developing processes that marry the real and the virtual, to achieve ambitious efficiency and sustainability goals. Rather than relying on resource intensive physical methods to train robots, for example, they can now use virtual environments for the same training, cutting implementation times for automation projects. In this episode, Velia is joined by Jon Heidorn, head of analyst relations at Siemens, and Ryan Martin, research director at ABI Research, to explain the innovations being made at the cutting edge of the industrial metaverse. We learn how factory owners can develop their own industrial metaverse strategy, by focusing on productivity gains in the real world. We discover how entire supply chains will soon be viewable through a ‘single pane of glass’, allowing improvements to be made within factories, and informed by data collected from suppliers and customers. Guests Velia Janetzky, project lead Industrial Metaverse, Siemens Electronics Factory Erlangen Ryan Martin, senior research director, digital transformation and AI, ABI Research  Jon Heidorn, VP, analyst relations, Siemens Digital Industries Partner Siemens Digital Industries (DI) empowers companies of all sizes in the process and discrete manufacturing industries to accelerate their digital and sustainability transformation across the entire value chain. Siemens’ cutting-edge automation and software portfolio revolutionizes the design, realisation and optimisation of products and production. And with Siemens Xcelerator – the open digital business platform – this process is made even easier, faster, and more scalable. Along with our partners and ecosystem, Siemens Digital Industries enables customers to become a sustainable digital enterprise. Siemens Digital Industries has a workforce of about 70,000 people worldwide.The post #342 Real Solutions and the Industrial Metaverse first appeared on Engineering Matters.

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