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Enrique Dans for dummies

Google’s search empire is crumbling, and that’s not a bad thing⁠

02 May 2025

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This text from Enrique Dans discusses the challenges currently facing Google, focusing on increased competition from AI-powered chatbots like ChatGPT, which are changing user search habits, and a major antitrust lawsuit in the United States. The author argues that Google has maintained its dominant position through anticompetitive agreements, preventing rival search services from becoming default options. The article highlights testimony and evidence presented in the trial revealing Google's questionable practices and critically assesses their proposed temporary solutions as insufficient. It concludes by suggesting that the combination of legal pressure and emerging technological competition could lead to a more equitable digital landscape, emphasizing the need for large tech companies to act responsibly given their power. The text also includes comments from readers offering various perspectives on Google's situation, competition, and the nature of large corporations.This article is also available in English on my Medium page, «Google’s search empire is crumbling, and that’s not a bad thing«

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