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Enterprise Alchemy

Future Trends in Customer Experience with Sarah Cugini

05 Mar 2025

Description

In this episode of Enterprise Alchemy, Anthony Nash speaks with Sarah Cugini, Managing Director and COO at NPXcel. They discuss Sarah's unique background in mathematics and how it informs her approach to marketing and customer experience. The conversation delves into the importance of understanding the customer lifecycle, the misuse of NPS surveys, and the critical role of hiring the right people for customer-facing roles.

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