Eps.53 | AI: Globant's Wanda Weigert on building AI capability across a global workforce

A must-listen for: Marketing leaders, talent development professionals, and executives leading organisational change.In this episode, Tim Bond speaks with Wanda Weigert, Global Chief Brand Officer at Globant, about creating an organisation where AI capabilities are woven into every role. Wanda shares her journey from joining a 100-person company to leading a global marketing team of 200 people, and how Globant has grown to 30,000 employees across 35 countries.Join the conversation as Wanda discusses:Building and scaling a marketing department from three to 200 peopleCreating a culture where every employee understands and uses AIMaintaining brand authenticity while embracing AI toolsDeveloping an AI persona tool for customer behaviour predictionSupporting teams through technological and cultural changesCombining human creativity with AI capabilitiesTimestamps:00:02:33 Creating the marketing department00:04:06 Marketing and technology integration00:06:05 Globant's AI-first approach00:08:21 Marketing with AI while maintaining authenticity00:10:24 Data management and AI persona tools00:12:15 Cultural transformation and AI adoption00:16:48 Marketing leadership in an AI-first world00:17:51 AI integration across business functionsWant to learn more?Visit Globant's website:https://www.globant.com/Connect with Wanda Weigert on LinkedIn:https://www.linkedin.com/in/wandaweigert/Connect with Tim Bond:https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team [email protected] out more about TechPros.io:https://techpros.io/Upcoming Events and Roundtableshttps://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn:https://www.linkedin.com/company/enterprise-thought-leadership/

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