Eps.54 | Marketing: LTIMindtree's Shuchi Sarkar on how wild marketing dreams can go with AI

A must-listen for: Marketing leaders, content creators, and professionals working in technology services.In this episode, Tim Bond speaks with Shuchi Sarkar, Chief Marketing Officer at LTIMindtree, about how marketing teams can adapt and succeed in an era of AI-enabled capabilities. Shuchi shares practical insights from her extensive career in tech marketing and explains how marketing organisations can make the most of new AI tools while maintaining authenticity and brand voice.Join the conversation as Shuchi discusses:Why marketing teams need to embrace AI tools while preserving human creativityHow to manage cultural change and address concerns about AI adoptionCreating personalised content at scale while maintaining qualityPractical approaches to measuring AI implementation successBuilding an effective technology stack for modern marketingTimestamps:01:22 Shuchi's background in tech marketing03:33 Experience in biotech and cannabis marketing07:12 Role at LTIMindtree09:46 Changes in B2B marketing landscape15:33 AI implementation across business functions20:40 Content creation and personalisation25:16 Incorporating subject matter expertise29:49 Managing cultural change34:14 Measuring success and productivity37:38 Navigating the technology landscapeWant to learn more?Visit LTI Mindtree's website: https://www.ltimindtree.com/Connect with Shuchi Sarkar on LinkedIn: https://www.linkedin.com/in/shuchi-sarkar/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ The views and opinions expressed by our guests are their own and do not necessarily reflect those of their employers.

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