From Eco-terrorism to Environmentalism

Our Company has been on a journey since October 1998 when Vail Mountain was subject to a fire-bombing attack by eco-terrorists. In the 20 years since, we have undergone a metamorphosis to one of the leading environmental companies in the world. This journey has not always been a clear and direct path and has been full of twists and turns. In this episode we are exploring the impact of the arson attack, our first forays into wind credits and why we eventually switched to forest fire restoration, the criticism we received for the political donations by our Political Action Committee, the acquisition of Whistler Blackcomb and the formulation of our Commitment to Zero, to what the future holds.

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