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Epic By Nature

Why Olympian Nick Goepper Isn’t Afraid to Ski in Jeans

17 Nov 2025

Description

Making skiing and riding more accessible is an imperative for Vail Resorts—and a topic we’ll explore on Epic By Nature from multiple angles. In this first conversation, Rob Katz sits down with three-time Olympic medalist Nick Goepper to tackle one of the more subtle barriers in the sport: the judgments and stereotypes around what people wear on the mountain. From competing in jeans to his Midwest roots, Nick shares how embracing authenticity can help make skiing and riding more welcoming.

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