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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing

25 Mar 2025

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📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read-----Ever feel like value ladders are just another overcomplicated business concept? You’re not alone. Most marketing gurus teach them in a way that makes sense for big corporations—not for coaches and consultants like us.Here’s the truth: You don’t need a million offers. You need a One Client Value Ladder—a streamlined way to guide your dream clients at different levels of readiness without overloading yourself with endless marketing.🎯 Inside this episode, I’m breaking down:The HUGE mistake most coaches and consultants make with value laddersWhy more offers = more headaches (and what to do instead)How your best-fit clients actually decide to hire you (hint: it’s not just about money)How simplifying my offers helped me grow a six-figure business—without marketing all the timeResources Mentioned:📕 Begin creating your Value Ladder + streamlining your business by downloading a FREE chapter of my bestselling book, "Establish Yourself" here: https://www.greateststorycreative.com/read 📞 Get expert help to build an optimized "One Client Value Ladder" by setting a FREE 20-minute consult with me now at https://www.greateststorycreative.com/consult 👋 Connect with me on LinkedIn & share your favorite Muppet! https://www.linkedin.com/in/anniefranceschi/

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