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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Business Education

Episodes

53. Smart, Social Media-Free Marketing: 3 Simpler Steps to Premium Clients ("Best Of" Episode)

23 Dec 2025

Contributed by Lukas

Feeling drained just thinking about social media? 😩 You’re not alone—and good news: it’s not the only (or best!) way to grow your coaching or...

52. The Secret to Making Big Strategies Work: The Popcorn Principle

16 Dec 2025

Contributed by Lukas

Ever felt like you’re doing everything right—showing up, following the strategy, putting in the time—and still not seeing results?If you're wond...

51. Referrals Made Easy: The Magic Way Thoughtful Pros Get Intros

10 Dec 2025

Contributed by Lukas

⚡️Get the referral message pros use—without overthinking it: https://www.greateststorycreative.com/message__________Ever wonder how some profess...

50. Simplify Your Goals: Try the Surprising Method Behind All My Six-Figure Years

02 Dec 2025

Contributed by Lukas

When was the last time your goals actually felt like you?Not what you “should” want. Not a random revenue number. But clear, energizing intentions...

49. Love Your Business More: 3 Rules I Learned Working at Disney ("Best Of" Episode)

25 Nov 2025

Contributed by Lukas

What if your business could feel lighter, more aligned—and more you?In this special Best Of episode of the Establish Yourself® Podcast, I’m takin...

48. Make a Dream Offer Work: How I Took My Disney Retreat From Flop to Sold Out

18 Nov 2025

Contributed by Lukas

Ever poured your heart into a big idea—only to have it flop?That happened to me when I first tried to launch my Make More Magic™ Disney retreat in...

47. Collecting Client Wins: My Easy System to Organize Kind Words, Results, and Testimonials (Minisode)

11 Nov 2025

Contributed by Lukas

Ever wished you had the perfect testimonial ready to go—for your sales page, a pitch, or even just to remind yourself that your work is making a rea...

46. Batch December: Why Taking a Month Off Every Year Is the Secret to My Success

04 Nov 2025

Contributed by Lukas

If you’ve ever said, “I wish I had more time to work ON my business, not just IN it…” this episode is your permission slip.Back in 2016, I hit...

45. The Feel-Good Discovery Call: Book Clients Without Sleaze, Scripts, or Giving Away the Farm

28 Oct 2025

Contributed by Lukas

If you’ve ever gotten off a discovery call thinking, “Oh, maybe I gave away so much—and I’m still not sure they're gonna hire me now,” this ...

44. How I Book Free Speaking Gigs That Lead to Paying Clients (And You Can Too)

21 Oct 2025

Contributed by Lukas

When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that nev...

43. Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy

14 Oct 2025

Contributed by Lukas

If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking...

42. Get Clients From Speaking: 5 Not So-Obvious Ways to Turn Free Talks Into Paying Clients

07 Oct 2025

Contributed by Lukas

You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?Over the last...

41. How to Test New Offers and Pivot Without Rebranding ("Best Of" Episode)

30 Sep 2025

Contributed by Lukas

✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressu...

40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

23 Sep 2025

Contributed by Lukas

Ever wonder if you're charging too much… or not enough?You’re not alone. Most coaches and consultants I work with feel some version of this pricin...

39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)

16 Sep 2025

Contributed by Lukas

Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again?You did amazing work. They were happ...

38. The New Way Lauren Gets Clients Without Proposals (Live Interview)

09 Sep 2025

Contributed by Lukas

Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview.In this special behind-the-s...

37. Why Asking for Testimonials Doesn’t Work (and What to Do Instead)

02 Sep 2025

Contributed by Lukas

If you've ever had a client rave about your work—but then disappear when you ask for a testimonial—this one’s for you! I’m sharing how one pai...

36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue

26 Aug 2025

Contributed by Lukas

Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part o...

35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs

19 Aug 2025

Contributed by Lukas

The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded ...

34. The Framework Advantage: Brand Your Method to Stand Out & Scale

13 Aug 2025

Contributed by Lukas

Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods...

33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work

05 Aug 2025

Contributed by Lukas

Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—whil...

32. How to Be a Better Boss to Yourself Without Losing Business (The Better Boss Method)

29 Jul 2025

Contributed by Lukas

If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was e...

31. The Smart Freebie Formula: 5 Keys to a Lead Magnet That Gets Clients (Not Just Downloads)

22 Jul 2025

Contributed by Lukas

When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner.What if you spe...

30. How to Market Yourself When the Economy Sucks and Clients Dry Up

15 Jul 2025

Contributed by Lukas

When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!But in...

29. These Embarrassing Mistakes Made My Business More Successful

08 Jul 2025

Contributed by Lukas

I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read...

28. My Secret to Marketing Without Losing My Mind: Consistency Containers

01 Jul 2025

Contributed by Lukas

How to Market Yourself Consistently Without Burnout 🔄 ✨ Check out My Summer Read-Along (https://www.greateststorycreative.com/boost)-------So her...

27. Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play Bigger

24 Jun 2025

Contributed by Lukas

Make this your summer of action! 📕 Check out book club here: 👉 https://www.greateststorycreative.com/boost________I used to obsess over every cl...

26. Stuck in the Perfection Trap? This New Mindset Keeps You Moving Forward

17 Jun 2025

Contributed by Lukas

Clarity, confidence, and a business book! 📕 Check out my Summer Read-Along here: 👉 https://www.greateststorycreative.com/boost------Like buildin...

25. Quit Starting Over: 5 Clever Ways I Build Business Momentum by "Chainsmoking"

10 Jun 2025

Contributed by Lukas

Dread marketing because you're always having to restart your efforts? I used to feel that way too, until I figured out a simple business system I call...

24. Tired of Hustling? How Prioritizing Fun Helped Me Grow Without Burnout

03 Jun 2025

Contributed by Lukas

📖 Want a more fun, sustainable business? Start with a FREE chapter of my book: https://www.greateststorycreative.com/read-----Coming from Corporate...

23. How I Turn Brain Pickers Into Clients (Without Feeling Gross)

27 May 2025

Contributed by Lukas

Ever feel pulled between giving free advice OR feeling like a jerk for saying no? I share how one awkward coffee meeting became a turning point—and ...

22. Busy? Try 15-Min Marketing to Stay Top of Mind This Week

20 May 2025

Contributed by Lukas

What do you do when your calendar is full, but you still want dream clients and new opportunities coming your way?In this episode, I share 7 low-effor...

21. What Happened After I Picked the “Wrong” Marketing Strategy

13 May 2025

Contributed by Lukas

Worried about picking the wrong marketing strategy?Well… I did! For 4 years!!! And my "mistake" turned into something I didn’t expect.In this epis...

20. Always Rewriting Your Message? This Fix Helps You Scale Faster

06 May 2025

Contributed by Lukas

I hear this all the time: “It's taking forever to update my website,” or “I’m reworking my social captions again.” But here’s the truth—...

19. How I Built a Referral Program That Feels Good (And Converts)

29 Apr 2025

Contributed by Lukas

Delight your referral partners with a clear "Referral Intro!" ⚡️ Get this free networking tool in just 2 minutes or less here: https://www.greates...

18. Want Better Referrals? Here’s How to Get Great Intros, Fast

22 Apr 2025

Contributed by Lukas

⚡️Get better referrals faster! Create your free, personalized referral intro now at https://greateststorycreative.com/referral-intro-generator____...

17. I Save 5+ Hours a Week With a $4 Tool You've Never Heard of

15 Apr 2025

Contributed by Lukas

If you’ve ever copied and pasted the same email twice—or 20 times—you need to know about this. I’m sharing the $4 shortcut I use daily to recl...

16. Stop Marketing Until You Can Answer These 3 Key Questions

08 Apr 2025

Contributed by Lukas

Want to make more of your marketing matter? Find out how by setting a free time to talk with me at https://www.greateststorycreative.com/consult -----...

15. Try These 5 Website Tweaks to Turn Visitors into Clients Faster

01 Apr 2025

Contributed by Lukas

What if your website had hidden potential to connect you with ideal clients—faster?If you’re a coach or consultant, you probably already have a so...

14. The "One Client" Value Ladder: A Smarter Way to Simplify Marketing

25 Mar 2025

Contributed by Lukas

📖 Start building your value ladder with a FREE chapter of my book "Establish Yourself" now: https://www.greateststorycreative.com/read-----Ever fee...

13. How to Sell Without Sleaze: Authentic Sales Tips for Coaches & Consultants

18 Mar 2025

Contributed by Lukas

Ever felt awkward or uncomfortable selling your services? You’re not alone. I used to avoid sales like the plague—until I made a shift that change...

12. Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates

11 Mar 2025

Contributed by Lukas

Start packaging your services with confidence by setting a free consult with me: https://www.greateststorycreative.com/consult____Selling hourly sessi...

11. Custom vs. Packages? Inside the Shift That Simplified My Services & Landed Dream Clients

04 Mar 2025

Contributed by Lukas

If you’ve ever felt like custom work is the only way to land high-end clients, you’re not alone. I used to believe that too—until I realized tha...

10. Forget Standing Out—Do This to Get More Referrals

25 Feb 2025

Contributed by Lukas

Stressed about "standing out?" You’ve probably been told “You HAVE to stand out to get clients.” But what if I told you that's often wrong?The s...

9. Elevator Pitches That Win Clients: Clarify Your Message With My Brand CHIPS™ Formula

18 Feb 2025

Contributed by Lukas

Free Messaging Workshop! Join me for "Elevator Pitch Hour" on Wed, March 12 (Live on Zoom) ⏰️ RSVP here now: https://www.greateststorycreative.com...

8. How to Know When It’s Time to Hire an Expert (and When You Don’t Need One)

11 Feb 2025

Contributed by Lukas

Are you unknowingly holding your business back? If you hate your website, you won’t share it. If you’re stuck on how to talk about your business, ...

7. The Clever Way to Find Your Niche Without Rebranding

04 Feb 2025

Contributed by Lukas

Niching down feels like a major commitment—but what if you could test a niche without overhauling your brand? That’s exactly what we’re talking ...

6. Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients

28 Jan 2025

Contributed by Lukas

Get a free chapter of my bestselling book ("Establish Yourself") right here > https://www.greateststorycreative.com/read--Does the thought of putti...

5. 3 Surprising Truths Behind How Real Coaches Grow Without Burnout

21 Jan 2025

Contributed by Lukas

What if hustle isn’t required to build a business you love? After 11 years in business—and learning from real-life, thriving coaches and consultan...

4. My 5 Time-Saving Secrets to Build a Membership Without Overwhelm

14 Jan 2025

Contributed by Lukas

Think building a membership means adding 80 hours a month to your workload? Think again. In this episode, I’m sharing how I created passive income f...

3. Would Writing a Book Grow Your Business? My Surprising Results

07 Jan 2025

Contributed by Lukas

Ever wondered if writing a business book is worth the effort? I’m breaking down the real impact my bestselling book, Establish Yourself, has had on ...

2. From Disney to 6-Figure Consulting: Magic Tips to Build a Business You Love

07 Jan 2025

Contributed by Lukas

What if you could truly love your business and make it feel magical every day? In this episode of the Establish Yourself® Podcast, I share the life-c...

1. How To Sell Confidently Without Sales Pages: My Quick 1-Pager Strategy

07 Jan 2025

Contributed by Lukas

Imagine turning one of your worst sales calls into a strategy that helps you confidently sell your offers to premium clients—without spending weeks ...

Welcome to the Ultimate Brand Clarity Podcast for Coaches and Consultants

11 Dec 2024

Contributed by Lukas

What if you could turn your current business into your greatest business? In this trailer episode, host Annie Franceschi takes you behind the scenes o...