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Estate of Mind — The Art of Selling Luxury Real Estate

Leaders in Luxury with Special Guest Louise Guido

12 Feb 2020

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Topics covered and questions you’ll uncover during this episode:The findings from a Wall Street Journal/Dow Jones research studyWhat was the main focus of the study? Who did it target?Why investigate the luxury real estate habits of Mansion Global’s readership?What’s the demographic of Mansion Global's readership?Where are the affluent moving to and spending money buying properties?On average, how many properties do the affluent own?On average, how much are the affluent spending on each property?Real estate is local - what's the importance of the broker relationship?How can the broker cultivate a better initial conversation with a potential buyer?What’s at the very core of the luxury real estate buyer?What’s happening to the Chinese buyer?Where’s the next group of international buyers coming from? Where are they going? Why?In the luxury housing market, what are the factors surrounding: low interest rates, low inventory but high prices? Why and what’s a solution to this?Resources from this episode:Mansion Global Institute for Luxury Home Marketing

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