Estate of Mind — The Art of Selling Luxury Real Estate
Episodes
Luxury Agent Branding : How to Stay Relevant, Authentic, and In-Demand
05 Dec 2025
Contributed by Lukas
00:00 | Making a Strong First Impression & Why Branding Matters 03:58 | Learning from Global Luxury Brands 07:45 | Staying Relevant: Refreshing Your...
Turning Open Houses into Luxury Experiences That Sell
05 Nov 2025
Contributed by Lukas
00:00 – Introduction: Elevating the luxury open house experience 03:01 – Micro vs. macro events: creating experiences that sell 07:09 – Managi...
How to Spot and Stop Scammers in Luxury Real Estate
08 Oct 2025
Contributed by Lukas
Topics Discussed: 00:00 – Introduction: Why scams are rising in real estate02:05 – Types of scams agents are facing today05:40 – How wire fraud...
How Design Shapes the Luxury Real Estate Experience
03 Sep 2025
Contributed by Lukas
01:13 – Episode focus: design partnerships in luxury real estate 03:37 – Style philosophy: global aesthetic, client-first, use of color 05:12 –...
Real Estate Tech That Strengthens Client Relationships
20 Aug 2025
Contributed by Lukas
Topics Discussed:04:23 – Automation with a Personal Touch 07:27 – Using CRMs for Authentic Engagement 10:07 – What Pandemic-Era Tech Is Still ...
Real Estate Tech in 2025: What Works & What to Avoid
10 Jul 2025
Contributed by Lukas
Timestamps: 00:00 – Introduction: What’s changing in real estate tech 01:10 – Does AI belong in luxury real estate marketing? 03:30 – Using...
Scaling Smart: How to Grow a Profitable Real Estate Team
09 Jun 2025
Contributed by Lukas
Topics Discussed: 00:00 – Introduction: Meet John Simmons01:40 – Why traditional team growth often leads to burnout04:55 – Defining what “sca...
Building a Sustainable Real Estate Business in Any Market
07 May 2025
Contributed by Lukas
Topics Discussed:1:00 – Market Shifts & the Need for FundamentalsDiscussion on how recent market conditions differ from historical norms and why age...
Inside the 2025 Luxury Market: Trends & Predictions
02 Apr 2025
Contributed by Lukas
1:55 – 2025 Market Predictions 4:29 – January 2025 Market Performance 7:05 – February 2025 Market Slowdown 12:00 – Regional Trends & Electi...
How Top Agents Build Powerful Global Referral Networks
07 Mar 2025
Contributed by Lukas
Discover how to identify feeder markets, use exclusive certifications and designations to boost credibility, and stay top-of-mind with global real est...
Elevating the Client Experience in a Competitive Market
05 Feb 2025
Contributed by Lukas
Inside This Episode:✅ The secret to understanding what really drives luxury buyers✅ Why most agents fail at selling lifestyle (and how you can sta...
Storytelling as a Tool for Real Estate Success
15 Jan 2025
Contributed by Lukas
Key Takeaways:Lifestyle-Centered Marketing: Highlighting features such as walkability, proximity to amenities, and recreational opportunities can help...
Choosing and Maximizing Real Estate Conferences
04 Dec 2024
Contributed by Lukas
Discussed:Choosing Conferences:Select events based on their location, relevance to your business, and whether they offer unique networking opportuniti...
Luxury Real Estate: Finding Your Niche and Thriving
06 Nov 2024
Contributed by Lukas
Discussed:Targeted Marketing StrategiesImportance of finding and focusing on a niche market in luxury real estate.Transitioning from a generalist to...
Demonstrating Value vs. Expressing Value
09 Oct 2024
Contributed by Lukas
Discussed:Understanding Client Needs: Identifying what your luxury real estate clients truly value.Translating Value into Action: How to move beyond...
Navigating Lead Generation and Social Media Strategies in Luxury Real Estate
06 Sep 2024
Contributed by Lukas
Discussed:Importance of Organic Lead GenerationFocusing on authenticity, relationship-building, and referrals.Role of Social Media in Real EstateEst...
Building Effective Marketing Strategies
07 Aug 2024
Contributed by Lukas
Episode Notes Discussed:Objective-First Framework:Emphasizes starting with a clear goal before developing marketing strategies. The framework is stru...
Planning Amidst Industry Change
10 Jul 2024
Contributed by Lukas
Discussed:Industry Changes: The NAR settlement will alter how realtors interact with buyers and handle professional fees. Agents are adjusting their...
Luxury Real Estate: Key Differences and Strategies for Success
07 Jun 2024
Contributed by Lukas
Topics Discussed:Differences between working with traditional / typical clientele versus the luxury arenaHow are expectations different at the luxury ...
Luxury Branded Residences
08 May 2024
Contributed by Lukas
Topics Discussed:Historical Background: Evolution and Popularity of Luxury Branded ResidencesDemographic Analysis: Target Market and Buyer ProfilesM...
The Realities of Working in a Balanced Market
05 Apr 2024
Contributed by Lukas
Topics Discussed:Overview of Luxury Real Estate MarketTransition from Seller's Market to Balanced/Buyer-Oriented MarketImportance of Grasping Local Ma...
Navigating the Challenges of Operating in a Sellers Market
08 Mar 2024
Contributed by Lukas
More about Jim:Jim began building luxury spec homes in 1974. He later became a founding partner in a boutique brokerage in Danville. In 2005 Jim and h...
2023 Luxury Real Estate Market Review
07 Feb 2024
Contributed by Lukas
More about Deborah:Deborah is a seasoned marketing consultant with over 30 years of experience and over the past two decades, Deborah has dedicated he...
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
10 Jan 2024
Contributed by Lukas
The hosts expand the chat to cover the bigger picture of the home experience, stressing the links between neighborhoods and communities. They dig into...
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
06 Dec 2023
Contributed by Lukas
From navigating steep driveways to addressing ongoing construction concerns, Simms and Miller provide practical guidance on turning challenges into op...
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
08 Nov 2023
Contributed by Lukas
From the alluring charm of Halloween showings to the dynamic evolution of neighborhoods shaped by shifting demographics, we embark on an exploration w...
Digital Advancements in Luxury Real Estate: Past, Present, Future
04 Oct 2023
Contributed by Lukas
The episode underscores the importance of continuous education, staying updated on market trends, and building relationships with colleagues from dive...
Creative Ideas for Client Gift-Giving and Appreciation in Luxury Real Estate
06 Sep 2023
Contributed by Lukas
Rather than simply accepting gift-giving as routine, Tami and Jack challenge the status quo, urging for a shift toward more personalized and heartfelt...
The Importance of Networking Outside of Your Market Area for Luxury Real Estate Success
02 Aug 2023
Contributed by Lukas
Discover a wealth of noteworthy real estate conferences and events worth attending, such as NAR, Inman, and luxury-specific events. The hosts passiona...
Types of Home Inspections: Key Factors for Success in Luxury Real Estate Transactions
05 Jul 2023
Contributed by Lukas
MAIN IDEA #1: All About InspectionsRadon Inspections4-Point InspectionsTermite InspectionsSpecialized InspectionsSoil and Perc Site TestsFireplace Tes...
Breaking into the Luxury Home Market: Strategies and Tips for New and Established Agents
07 Jun 2023
Contributed by Lukas
MAIN IDEA #1: Break into the Luxury MarketStrategiesMentoring experienceNetworking and referralsCreating a brand and personaMAIN IDEA #2: Style and In...
The Importance of Luxury Outdoor Space in Today's Luxury Real Estate Market
03 May 2023
Contributed by Lukas
Topics and Questions You’ll Uncover During this Episode:Which outdoor kitchen trends are driving luxury home sales in 2023?What outdoor features do ...
The Art of Pricing Luxury Properties
05 Apr 2023
Contributed by Lukas
Topics and Questions You’ll Uncover During this Episode:How can you correctly price the unique features of a luxury home? What features do luxury b...
Design Trends That Will Impact the Luxury Home Market in 2023
01 Mar 2023
Contributed by Lukas
Emerging Design Trends and the Changing Priorities of Affluent Homeowners:Over the last few years, a stark minimalism characterized by bland color sch...
How to Properly Qualify Buyer Prospects in Luxury Real Estate
01 Feb 2023
Contributed by Lukas
Why is Qualifying Buyers So Important?When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the b...
How to Find Opportunities in a Changing Luxury Real Estate Market
04 Jan 2023
Contributed by Lukas
The State of the Luxury Real Estate Market Heading into 2023:Understanding the current state of the luxury market is absolutely key for being able to ...
Marketing Blueprint Series: Valuable Resources for Luxury Professionals with Jamie Huggins
14 Dec 2022
Contributed by Lukas
Always Take Advantage of the Resources Around You:To help you advance your career in luxury real estate, it’s imperative that you never stop learnin...
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 2) with Tanya Starkel
16 Nov 2022
Contributed by Lukas
The Art of Storytelling in Luxury Real Estate:As price points increase and properties become more unique, the marketing process becomes more sophistic...
Marketing Blueprint Series: How to Market Luxury Real Estate Listings (Part 1) with Tami Simms
02 Nov 2022
Contributed by Lukas
The “Tami” Framework for Marketing a Luxury Property:Once you’ve earned an entry-to-midpoint luxury real estate listing in your market, what’s...
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey
19 Oct 2022
Contributed by Lukas
Breaking Down Negotiation in Luxury Real Estate:When we think of negotiation, it’s often synonymous with some sort of conflict that is being worked ...
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 1) with Steve Yastrow
05 Oct 2022
Contributed by Lukas
Being a Real Estate Professional Is All about Building Relationships:As a luxury real estate professional, constant communication and negotiation are ...
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
21 Sep 2022
Contributed by Lukas
The Importance of Properly Preparing for Luxury Real Estate Listing Appointments:What does your preparation process look like when you’re about to c...
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 1) with Sherri Anne Green
07 Sep 2022
Contributed by Lukas
Using Data to Display Your Expertise as a Luxury Real Estate Professional:How are you currently using your Luxury Market Report? Are you using it to p...
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 2) with Yali Alpizar
17 Aug 2022
Contributed by Lukas
Networking Both Locally and Globally to Build Your Sphere of Influence:When it comes to networking as a luxury real estate professional, you should al...
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 1) with Julie Faupel
03 Aug 2022
Contributed by Lukas
Positioning Yourself as a Thought Leader in Luxury Real Estate:Building connections in luxury real estate is a huge component of finding future succes...
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 2) with Ricardo Rodriguez
20 Jul 2022
Contributed by Lukas
Building Your Brand Images Independently from Your Brokerage’s Brand Image:When it comes to effectively positioning yourself as a luxury real estate...
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 1) with Malte Kramer
06 Jul 2022
Contributed by Lukas
Building Your Personal Brand Will Help You Grow Your Business:Do you consistently work on strengthening your personal brand as a luxury real estate pr...
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 2) with Claudia Powell
15 Jun 2022
Contributed by Lukas
Why Delivering the Highest Level of Service is Always Key:When it comes to working with luxury real estate clients, there can sometimes be a disconnec...
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 1) with Maria Babaev
01 Jun 2022
Contributed by Lukas
Differentiating Oneself is Key in Luxury Real Estate:Capitalizing on your past experiences and current skill set is a great way to set yourself apart ...
Out-of-Market Luxury Purchases Part Two: The Importance of Local Real Estate Referrals with Tami Simms
18 May 2022
Contributed by Lukas
Being Authentic is the Best Approach When It Comes to Working with the Upper Tier:Authenticity builds trust in luxury real estate. In order to start b...
Out-of-Market Luxury Purchases Part One: The Importance of Real Estate Awareness Content with Andrew Hong
04 May 2022
Contributed by Lukas
Out-of-Market Luxury Purchases On the Rise:The general shift in mindset that’s taken place the last two years will have a lasting impact on the worl...
Building Strong Referral Networks in Luxury Real Estate with Patrick Ryan
20 Apr 2022
Contributed by Lukas
Navigating the Ups and Downs of Luxury Real Estate:It’s no secret that the landscape of the real estate industry has changed over the last two years...
What's Driving Luxury Real Estate in 2022 with Michael Altneu
23 Mar 2022
Contributed by Lukas
The Next Normal and the Booming Luxury Real Estate Market:With consumer and purchasing behavior having shifted as a result of the pandemic, the way we...
Improve Your Targeting Strategies in Luxury Real Estate with David Collins
16 Mar 2022
Contributed by Lukas
Setting Yourself Up for Success in Spring:Do you know what one of the biggest concerns of sellers is these days? It’s not being able to get above li...
Keys to Building a Referral Driven Business with Alexander Brandau IV
02 Mar 2022
Contributed by Lukas
Knowing How to Balance Your Messaging Is Key:When it comes to marketing, knowing your audience is the first step in determining how you should approac...
Optimizing Your Digital Presence in Luxury Real Estate with Shayla Twit
16 Feb 2022
Contributed by Lukas
Continually Growing Your Luxury Database:The key to a healthy luxury database is constantly building up your referral network. Whether your referrals ...
Staging to Professionally Showcase Luxury Homes with Lori Pedersen and Nissan Michael
02 Feb 2022
Contributed by Lukas
Why Addressing Every Square Inch of a Luxury Property is Important:In the world of luxury real estate, one of the most effective ways to set one prope...
Turning Loyalty into Real Estate Referrals with Barry Kirk
19 Jan 2022
Contributed by Lukas
How Different Generations Use Technology:When it comes to pointing out the differences between Millennials and Gen Z versus Gen X and Baby Boomers, te...
Creating Loyalty in Luxury Real Estate with Barry Kirk
05 Jan 2022
Contributed by Lukas
Four Different Types of Loyalty:Barry explains that there are four different types of loyalty that can be split into two different categories: transac...
Building a Better Luxury Brokerage with Andrew Perrie
15 Dec 2021
Contributed by Lukas
How Andrew Attracts Luxury Home Buyers in the Niagara-on-the-Lake Area:With Niagara-on-the-Lake being recognized as one of prettiest towns in the worl...
Lighting Up Luxury Homes with Lynne Stambouly
01 Dec 2021
Contributed by Lukas
Where to Start with Lighting and What “Lit Correctly” and “Dim Correctly” Means:With lighting design, Lynne always starts with the lifestyle o...
Going Above and Beyond in Luxury Real Estate with John Simmons
17 Nov 2021
Contributed by Lukas
What C3 Stands For and John’s Marketing Vehicles:C3 stands for Character, Culture, and Commitment, which are the three things John Simmons and his p...
Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong
03 Nov 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Why “segmenting” your email list is key for sending the right marketing messages...
6 Habits of Successful Selling Conversations with Steve Yastrow
20 Oct 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:When to use a sales script and when to improviseWhy practicing Yastrow’s habit of ...
Investing in Lasting Relationships with High-Net-Worth Individuals with Jack Miller
06 Oct 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Why getting outside of your market to network and train can benefit your luxury real...
The Do's and Don’ts of Luxury Real Estate Marketing with David Collins
15 Sep 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Why it pays to take your time bringing a home to market versus rushing to get it lis...
Maximizing Your Marketing Strategy for a Changing Market with David Collins
01 Sep 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How to budget your marketing dollars when you're a new or seasoned luxury real estat...
Networking to Grow Your Luxury Real Estate Business with Liz Heinkel
18 Aug 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:What to consider when choosing your first brokerageThe importance of asking for help...
Luxury Real Estate Facts and Figures for 2021 with Deborah Worth
04 Aug 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:An overview of how the luxury market has changed since the beginning of the pandemic...
Designing The Bespoke Experience with Ryan Ogden and Jim Walberg (Part 2)
21 Jul 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How to identify and produce “moments that matter” in your clients’ experience ...
Designing The Bespoke Experience with Ryan Ogden and Jim Walberg (Part 1)
07 Jul 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How to identify and produce “moments that matter” in your clients’ experience ...
The Value of Styling Luxury Homes With Jordan & Jan Ayan
16 Jun 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Why staging and styling are non-negotiable, even in a fierce seller’s marketThe di...
How Affluent Clients Make Financial Decisions with Jonathan March
02 Jun 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:The real reasons behind the unprecedented seller’s market over the last year, and ...
Expanding Your Sphere of Influence with Josh Tucker
19 May 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Why it may be more valuable to cultivate professional relationships rather than clie...
The Booming Luxury Market with Debbie De Grote
06 May 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Positioning yourself for success in a low-inventory environmentA paradox: Why are mo...
Marketing Breakthroughs with David Collins
07 Apr 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How we shifted our advertising efforts to include not only the print world, but the ...
Turning Your Clients into Referral Sources with David Friedman
03 Mar 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How do you get in front of the ultra affluent?How do you scale a referral in a syste...
Join the Community with Tami Simms and Carrie Melissa Jones
10 Feb 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Online communities can open up the world and lead to deep-meaning relationshipsSucce...
Business Planning for Success with Michael Lennington
06 Jan 2021
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:The 12 Week Year is about training your consciousness to be aware of how longer term...
Case Study on a Luxury Auction with Maverick Commins and Jennie Heal, Supreme Auctions
02 Dec 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Buyers versus sellers Why does the Supreme Auctions model favor the seller, rather ...
Leveraging Your Brand with Lesley Everett
11 Nov 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:The “person is the brand”Reputation = referralsWhat's the important and powerful...
Selling to the Stars with Kofi Nartey
07 Oct 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Developing and keeping relationships with other real estate agents; and why that’s...
Real Life Stories with Debbie De Grote: Tangible Tips on Breaking Through to Luxury
02 Sep 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Identify your opportunitiesWorking on your natural strengthsUsing expired listingsBe...
The Secrets to Real Estate Marketing with David Collins Part II
05 Aug 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:The homeowners deepest concernHow to differentiate yourself from you and your compet...
The Secrets to Real Estate Marketing with David Collins Part I
01 Jul 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How David used his marketing experience to become a top real estate agentThe luxury ...
Luxury Agent Fundamentals with Debbie De Grote
03 Jun 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Being obsessed with opting people inDealing with a discerning consumerCreating a “...
Luxury Staging with Lori Pedersen and Kofi Nartey
06 May 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:What defines a home as “Luxury”?Buying trends of the affluentThe importance of s...
Leaders in Luxury with Special Guest Steve Yastrow
08 Apr 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:Becoming a resource and confidant to clientHow you can make customers commit to youC...
Leaders in Luxury with Special Guest Andrew Hong
11 Mar 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:How to create inbound relationships through contentHow is inbound marketing more of ...
Leaders in Luxury with Special Guest Louise Guido
12 Feb 2020
Contributed by Lukas
Topics covered and questions you’ll uncover during this episode:The findings from a Wall Street Journal/Dow Jones research studyWhat was the main fo...
Welcome to "Estate of Mind, The Art of Selling Luxury Real Estate"
04 Feb 2020
Contributed by Lukas
We understand that becoming successful in the upper-tier real estate market can be complicated. All agents, no matter how experienced, face challenges...