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Estate of Mind — The Art of Selling Luxury Real Estate

Luxury Staging with Lori Pedersen and Kofi Nartey

06 May 2020

Description

Topics covered and questions you’ll uncover during this episode:What defines a home as “Luxury”?Buying trends of the affluentThe importance of stagingUtilizing market statistics and trendsPreparing a home for the marketCertifications and designations for professional stagersHaving a good relationships with a stager and agentStaging for the the right demographicWhy does a home sit? Creating an emotional connection with a homeCurating a luxury experience for buyersNeed vs. Want buyersSetting the tone with detailsKofi’s secret sauceCapturing the essence of a property with photos and videoEmbracing the negativesResources from this episode: Lori Pedersen - Home Staging + StylingThe Nartey Group

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