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Estheticians in Business

Marketing Monday: “The One Line That Books Clients”

17 Nov 2025

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👉 If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open. Link to learn more! This week’s quick tip is simple — but powerful: You don’t need a perfect website or a $2,000 Instagram makeover to book clients. You just need one clear line that tells people what to do next.✨ Why Attention = CurrencyYou don’t need a fancy funnel — just someone’s focus. Use simple, low-friction CTAs to guide your followers to take the next step.✨ The “One Line” Strategy• DM me the word FACIAL and I’ll send you this week’s openings• DM me BROWS for a free brow consult• DM me SKIN and I’ll send you my skincare prep checklistThese quick calls to action work because they:✔ Feel personal✔ Start a 1:1 conversation✔ Remove overwhelm and clicking✔ Help you stay in control of the booking process✨ Where to Use It:• Inside Instagram posts• Inside stories• On booking flyers• At vendor events• In Facebook group posts• Anywhere you want a quick DM or conversation starterYou can use these to send:ChecklistsService menusBooking linksSpecial offersConsult invitations✨ Pro Tip: Test just one of these this week. Put it in your story or a post and see what happens. Engagement builds trust — and trust builds bookings.🎧 Listen in for the full breakdown and inspiration on how to implement it this week.👉 P.S. If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open.Get access to 4 weeks of marketing, planning, and client growth support — linked in the show notes!

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