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Ethicast

BELA Asks: How Do I Plan a Fraud Communications Campaign?

31 Jan 2025

Description

The Business Ethics Leadership Alliance (BELA) is a global ethics and compliance community that provides exclusive access to helpful data, program benchmarking, roundtable events, and a resource library with hundreds of policy guidance documents, member-contributed program examples, and more. One of the most popular aspects of BELA membership is our concierge service, in which members can submit any question at all regarding ethics & compliance, and our internal experts will provide an answer and helpful resources with further information. And while we invite everyone watching and listening to join BELA, we also know that there’s no competition in compliance, which is why we’re using this program to thematically respond to high-level questions from the BELA community for the benefit of E&C teams everywhere. In this episode, BELA Chair Erica Salmon Byrne addresses how to plan a fraud communications plan for your employees: The "Why" behind a communications plan like this, and the need for distinct message, messenger, and modality 

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