Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)

As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company’s growth strategy?Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and resources you need to deliver real business impact. Without proper alignment with your company’s strategic goals, your events risk being undervalued and underfunded.In this conversation, Matt and Brittany Lindquist, Director of Marketing Strategy at 8x8, discuss her journey from a marketing team member to becoming a trusted advisor to CMOs.Learn:✅ The strategic approach that helped Brittany secure a $600k event budget.✅ The most important questions to ask your CMO to get buy-in.✅ Why event marketers need to shift from a “budget” mindset to an “investment” mindset.Brittany has over 15 years of experience in marketing roles at Oracle and two acquired SaaS startups. Her expertise spans everything from event planning to comprehensive marketing strategy, making her a valuable voice in the event marketing space.Tired of fighting for your event budget? Tune in now to hear Brittany’s story and start making your event marketing strategy impossible to ignore.---------------------Connect with BrittanyOn her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/   🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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