Event Marketing: Redefined
Episodes
EP 173 | The Core Principles of Strategic Event Marketing: Measurement, Ownership, and Pipeline Impact
24 Dec 2025
Contributed by Lukas
Event marketers have spent years being asked to execute flawlessly—booths built, shows staffed, leads scanned.But the conversations Matt Kleinrock a...
EP 172 | 5 Event Marketing Shifts For 2025: From Cost Center To Catalyst, Story Over Sameness, And The 41% Problem (Best of Matt & Pablo)
17 Dec 2025
Contributed by Lukas
Last year’s “best of” episode became the most downloaded in the history of the show for one reason: it gave event marketers a framework that act...
EP 171 | Best of 2025: Insights That Redefined Event Marketing
10 Dec 2025
Contributed by Lukas
Event marketers spent 2025 juggling pressure from every angle—proving impact, planning smarter, and building experiences grounded in what audiences ...
EP 170 | Strategy Over Spectacle: How Event Marketers Drive Revenue Now
03 Dec 2025
Contributed by Lukas
If you’ve ever been handed a booth brief with zero strategy … or chased down sales to follow up on hundreds of “leads” … or been asked to “...
EP 169 | EXHIBITORLIVE 2025: The Shifts That Will Define Event Marketing Next
26 Nov 2025
Contributed by Lukas
The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster ...
EP 168 | EXHIBITORLIVE 2025: Advice Event Marketers Wish They’d Known Sooner
19 Nov 2025
Contributed by Lukas
Every event marketer has a moment they’d go back and redo — a decision, a mindset, a chance to think bigger.At EXHIBITORLIVE 2025, Coty Adams and ...
EP 167 | The Coolest, Smartest Event Ideas We’ve Seen (and Why They Worked)
12 Nov 2025
Contributed by Lukas
Every brand wants the next big experiential idea. But too often, what gets delivered is safe, predictable, and easy to forget.Audiences are craving cr...
EP 166 | Beyond the RFP: How Smart Venue Sourcing Drives Better Events
05 Nov 2025
Contributed by Lukas
Venue sourcing takes an enormous amount of time and most event marketers have even less of it than ever before.Between skyrocketing pricing, surprise ...
EP 165 | On the Brink of Burnout? Build Capacity to Thrive in Event Marketing
29 Oct 2025
Contributed by Lukas
Event marketers are some of the most capable professionals out there. They juggle strategy, logistics, leadership expectations, and ROI goals all at o...
EP 164 | EXHIBITORLIVE 2025: The Real Challenges Facing Event Marketers
22 Oct 2025
Contributed by Lukas
Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their track...
EP 163 | Event Cost Breakdown
15 Oct 2025
Contributed by Lukas
Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts,...
EP 162 | Laws of Events
08 Oct 2025
Contributed by Lukas
Events don’t work like they used to.Back then, great speakers and flashy venues were enough. Today? Audiences expect connection, conversation, and c...
EP 161 | Personalization at Events: How the Best Event Marketers Do It
01 Oct 2025
Contributed by Lukas
Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day.But attendees want more than tha...
EP 160 | How to Rethink Giveaways and Design Experiences That Actually Stick
24 Sep 2025
Contributed by Lukas
Most giveaways end up in the hotel trash. Most booths blur together.Brian Burkhardt thinks it’s time to change that.In this conversation, the Co-Fou...
EP 159 | Design Smarter Experiences That Actually Move People
17 Sep 2025
Contributed by Lukas
You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark.And right...
EP 158 | From Event Planning to Event Marketing That Drives Growth
10 Sep 2025
Contributed by Lukas
Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now ...
EP 157 | Plan to Win: How Top Event Marketers Get Ahead for 2026
03 Sep 2025
Contributed by Lukas
The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you...
EP 156 | Your Booth Might Be Killing Your Brand
27 Aug 2025
Contributed by Lukas
Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don’t care, that’s exactly what your audience will believe.Too many compa...
EP 155 | Fixing the Sales Handoff: How Event Marketers Can Drive Follow-Through and Results
20 Aug 2025
Contributed by Lukas
The post-event handoff to sales is where so many event programs lose steam.Leads get cold. ROI disappears. And all that effort on the show floor doesn...
EP 154 | Back to Basics with Partners: How to Lead Shared Events Without Losing Your Strategy
13 Aug 2025
Contributed by Lukas
Whether you’re collaborating with external partners, internal teams, or cross-functional stakeholders—shared events come with shared pressure. And...
EP 153 | Stop Wasting Events: Strategic Takeaways from CEMA Summit 2025
06 Aug 2025
Contributed by Lukas
Too many event programs are spread thin, under-resourced, and missing the mark. Budgets get diluted, sales handoffs break down, and strategy never mak...
EP 152 | Career Resets and Real Talk: Navigating Transitions in the Events Industry
30 Jul 2025
Contributed by Lukas
Job loss, career pivots, and the quiet in-between—they’re not talked about enough in our industry.But nearly every event marketer has faced them.T...
EP 151 | The Event Strategy Shift Most Teams Are Missing
23 Jul 2025
Contributed by Lukas
You want your event to connect. To be remembered. To make people feel something. And most importantly, you want it to work.But too many event marketer...
EP 150 | Inside InfoComm 2025: Real Voices, Real Insights From the Show Floor
16 Jul 2025
Contributed by Lukas
Trade shows are back in full swing and at InfoComm 2025, the energy was real.The booths were bigger, the tech was smarter, and the stakes felt higher ...
EP 149 | Old Playbook vs. New Playbook: What Event Marketers Need to Rethink
09 Jul 2025
Contributed by Lukas
Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and ...
EP 148 | How to Come Up with the Big Idea: A Simple Framework for Creative, Strategic Event Concepts
02 Jul 2025
Contributed by Lukas
Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.But too often, the “bi...
EP 147 | How to Streamline and Scale Your Event Marketing Program
25 Jun 2025
Contributed by Lukas
Your events shouldn’t feel like they’re held together by duct tape.But when processes are unclear or inherited from chaos, it’s hard to know whe...
EP 146 | The #1 Trend Event Marketers Need To Learn About
18 Jun 2025
Contributed by Lukas
You’re running events, but leadership still sees them as a cost center.You know events can drive real business results. But you’re stuck in the we...
EP 145 | Narrative-Driven Experiences: What Events Can Learn from Disney
11 Jun 2025
Contributed by Lukas
You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes fro...
EP 144 | What’s Really Working in Events: A Candid Look at Trade Shows vs Small-Scale Experiences
04 Jun 2025
Contributed by Lukas
Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in...
EP 143 | Stop Guessing Who’s at the Show: How Audience Clarity Drives Strategy (and Results)
28 May 2025
Contributed by Lukas
You planned for your ICP. You shipped the booth. But the results? Flat.Because what no one tells you is that even the best events fall short when you ...
EP 142 | The Current State of Events: Data, Strategy & Smarter Spend
21 May 2025
Contributed by Lukas
Event costs are climbing. Expectations are higher. And marketers are being asked to do more—with less.In this episode, Rockway Exhibits + Events&apo...
EP 141 | EXHIBITORLIVE 2025: Real Voices, Trends & Takeaways from the Show Floor
14 May 2025
Contributed by Lukas
EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.Matt w...
EP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide
07 May 2025
Contributed by Lukas
Everyone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.Matt teams up with Stuart Fingerhut, ...
EP 139 | How Events Impact GTM Strategy: What a CMO Really Thinks
30 Apr 2025
Contributed by Lukas
Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.But with...
EP 138 | Proving Event Impact: Strategies for Executive Buy-In and Measurable Results
23 Apr 2025
Contributed by Lukas
You’re great at planning events, but you want to make a bigger impact. Maybe even move up. And that means proving you’re more than logistics.In th...
EP 137 | From Goals to Game Plan: Real Event Strategy in Action
16 Apr 2025
Contributed by Lukas
Event marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution.But translating high-level goal...
EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts
09 Apr 2025
Contributed by Lukas
Part 1 had people talking—and asking for more.You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your...
EP 135 | Event Marketing On Short Term Notice
02 Apr 2025
Contributed by Lukas
Sometimes you get 6 months to plan an event.Sometimes your VP drops a booth on your desk and says, “We need to be there in 30 days.”In this conver...
EP 134 | Is Event Marketing A Dead End Job?
26 Mar 2025
Contributed by Lukas
Event marketers create incredible experiences, but too often, their role feels undervalued and stagnant. Promotions are unclear, budgets get cut first...
EP 133 | Booth Design Ideas That Win On The Trade Show Floor
19 Mar 2025
Contributed by Lukas
Most booths blend in, not stand out. Companies spend months preparing for trade shows but still end up with booths that fail to engage, generate leads...
EP 132 | Hiring An Event Manager? How To Find One, Hire Them, And Set Them Up to Succeed
12 Mar 2025
Contributed by Lukas
Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.Without the right hire (or ...
EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement
05 Mar 2025
Contributed by Lukas
Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, durin...
EP 130 | Where Do Events Fit In Go To Market
26 Feb 2025
Contributed by Lukas
For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to g...
EP 129 | Booth Design That Drives Results Part 2: Engagement + Lead Conversion
19 Feb 2025
Contributed by Lukas
Your trade show booth might be attracting visitors, but is it converting them into real business?Most companies rely on giveaways, flashy displays, an...
EP 128 | Using Data For Big Decisions & ROI: Beyond the Booth
12 Feb 2025
Contributed by Lukas
Event marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximi...
EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025
05 Feb 2025
Contributed by Lukas
Planning successful events in 2025 isn’t getting any easier. With tighter budgets, rising costs, and supplier negotiations that can feel like a mine...
EP 126 | Bridging the Gap Between Marketing and Events for Brand Success
29 Jan 2025
Contributed by Lukas
Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member commu...
EP 125 | Booth Design That Drives Results: A Blueprint For Success
22 Jan 2025
Contributed by Lukas
Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that’s functional and eye-catching, and ...
EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders
15 Jan 2025
Contributed by Lukas
2025 is here, and you’ve got big goals. January is the perfect time to reflect, reset, and start fresh—and what better way to kick off the year th...
EP 123 | RFPs Are Dead. RFRs Are Next (Request For Results)
08 Jan 2025
Contributed by Lukas
The RFP process—love it or hate it, it’s a staple in the events industry. But what if it’s fundamentally broken? Matt Kleinrock, CEO of Rockway ...
EP 122 | Best of 2024: 3 Event Strategies to Win in 2025
01 Jan 2025
Contributed by Lukas
The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. ...
Ep 121 | 2024 Unpacked: Essential Takeaways for Your 2025 Event Strategy
25 Dec 2024
Contributed by Lukas
The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher th...
EP 120 | Owning The Event Strategy As An Event Managers (Updated Thinking)
18 Dec 2024
Contributed by Lukas
In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event program...
EP 119 | Wasted Money On Swag - How To Change That And Be More Green
11 Dec 2024
Contributed by Lukas
Swag—love it or hate it, it’s everywhere in event marketing. But let’s face it: too much of it ends up as waste. What if we flipped the script o...
EP 118 | Leaving Events: How She’s Training Her Protege & Lessons From Her Career With Christine Sionne
04 Dec 2024
Contributed by Lukas
You’ve spent years perfecting your craft and leading the charge, but what happens when it’s time to step back and help others rise?The pressure to...
Ep 117 | A.I.'s Latest Impacts On Event Execution & Misalignment In Event Programs + Weekly Insights
27 Nov 2024
Contributed by Lukas
Events can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. O...
Ep 116 | If Your Company Doesn't "Get" Events, Do This
20 Nov 2024
Contributed by Lukas
Life’s too short to work for leaders who don’t understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is j...
Ep 115 | Getting Past Company Politics: From Executive Engagement To Orchestrating The Whole Org Chart
13 Nov 2024
Contributed by Lukas
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why ...
Ep 114 | From Event Leads to Sales: Getting In The Right Rhythm With Your Sales Team
06 Nov 2024
Contributed by Lukas
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How ...
Ep 113 | Have People Stopped Using Events To Find New Solutions?
30 Oct 2024
Contributed by Lukas
Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have ...
Ep 112 | The 2 Biggest Pain Points In Events & How To Handle Them + Weekly Insights With Matt Kleinrock
23 Oct 2024
Contributed by Lukas
Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spac...
Ep 111 | Leveling Up: From Event Manager to Business Leader With Carrie Davenport
16 Oct 2024
Contributed by Lukas
Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many st...
Ep 110 | Better Engagements That Don't Break the Budget
09 Oct 2024
Contributed by Lukas
Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be fu...
Ep 109 | Convincing Your CMO to Give You Budget (Like Brittany Who Went From $0-$600K in One Pitch)
02 Oct 2024
Contributed by Lukas
As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can ...
Ep 108 | Nailing Your Post-Show Follow-Up: 9 Step Framework With Matt Kleinrock
25 Sep 2024
Contributed by Lukas
The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this s...
Ep 107 | Special Report: Owned Events Have Hit A Tipping Point
18 Sep 2024
Contributed by Lukas
In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from t...
Ep 106 | 7 Industry Experts Share Event Marketing Must-Dos in 2024
11 Sep 2024
Contributed by Lukas
Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we b...
Ep 105 | Grow Your Career Without Selling Your Soul: Jerry Macnamara on How Event Marketers Can Reach the C-Suite at EMC 2024 (Event Marketing Congress)
04 Sep 2024
Contributed by Lukas
In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today’s business lands...
Ep 104 | Lessons Learned at Event Marketing Congress 2024
28 Aug 2024
Contributed by Lukas
Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Even...
Ep 103 | Adding Strategy to Planning: Creating Events That Drive Results With Rachel Russell
21 Aug 2024
Contributed by Lukas
Ever feel like you’re juggling a million things when planning an event?Let's be real, we all want our events to be memorable and impactful. Whe...
Ep 102 | How to Maximize ROI in Event Marketing With François Fournier
14 Aug 2024
Contributed by Lukas
With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculati...
Ep 101 | Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our Community
07 Aug 2024
Contributed by Lukas
Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events in...
Ep 100 | Reduce Event Overwhelm With These Supplier Negotiation Strategies With Heather Schneider
31 Jul 2024
Contributed by Lukas
Welcome to the 100th episode of “Event Marketing: Redefined”! Since our inception, our mission has been to build a community for event marketers, ...
Ep 99 | The 5 Core Concepts Of 2024 Event Marketing: What People Want, How To Deliver It, And The New Way To Measure It - Matt & Pablo Compilation
24 Jul 2024
Contributed by Lukas
As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt K...
Ep 98 | How to ACTUALLY Define “Experiential”? With Kassidy Gala Carpenter
17 Jul 2024
Contributed by Lukas
The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpret...
Ep 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie Compilation
10 Jul 2024
Contributed by Lukas
As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best mo...
Ep 96 | From Corporate Events to Community Building: Changing the Focus
03 Jul 2024
Contributed by Lukas
Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that reso...
Ep 95 | What People Want From Events Now and How to Do It With Pablo Gonzalez
26 Jun 2024
Contributed by Lukas
We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to ...
Ep 94 | Rebuilding Connections in Event Marketing with Tara Jones at ExhibitorLIVE 2024
19 Jun 2024
Contributed by Lukas
Event marketing thrives on connections and creativity. We’re all about learning and adapting, especially post-COVID. But with lower attendance and t...
Ep 93 | Earning the Right to Innovate at Your Events With Kat Leong
12 Jun 2024
Contributed by Lukas
Creating memorable and innovative events is a challenging goal for many event marketers. Crafting experiences that stand out while securing leadership...
Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah
05 Jun 2024
Contributed by Lukas
Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows bei...
Ep 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie Stahl
29 May 2024
Contributed by Lukas
As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode...
Ep 90 | Smarter Event Spend: From All-In-Or-Nothing To Result Driven Decisions w/ Hollie Ashby, Senior Global Events at Akamai Technologies
22 May 2024
Contributed by Lukas
Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain return...
Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How
15 May 2024
Contributed by Lukas
In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the ...
Ep 88 | How to Create and Measure Pipeline Impact at Your Trade Shows
08 May 2024
Contributed by Lukas
In the competitive world of trade shows, everyone is seeking to capture the elusive formula for success. And it’s clear, generating and measuring si...
Ep 87 | Creating and Measuring Belonging At Your Events
01 May 2024
Contributed by Lukas
Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at...
Ep 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing Channel
24 Apr 2024
Contributed by Lukas
Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested...
Ep 85 | 3 Biggest Event Marketing Ideas From Our 3 Biggest Episodes of 2023
17 Apr 2024
Contributed by Lukas
This episode is different!Since our audience has grown a bunch recently, we thought it would be helpful for you if we, from time to time, went back in...
Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke
10 Apr 2024
Contributed by Lukas
The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead. And with all sorts investment in event t...
Ep 83 | Global Event Marketers Panel: Doing More With Less in 2024
03 Apr 2024
Contributed by Lukas
Navigating the tightrope of escalating expectations and shrinking budgets is a familiar dance for event marketers. And while the goal remains to eclip...
Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker
27 Mar 2024
Contributed by Lukas
As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting thei...
Ep 81 | Upping Your AI Skillset: Live Demo Using AI Tools for Event Marketing
20 Mar 2024
Contributed by Lukas
The digital age has transformed how we market events, bringing tools and technologies that promise to make our jobs easier and our events more engagin...
Ep 80 | SPECIAL TOWN HALL: Re-Live & Re-Cap Lessons Learned at EXHIBITORLIVE This Week With Mandy Glenwright
13 Mar 2024
Contributed by Lukas
We are fresh off the floor at EXHIBITORLIVE, and want to share the experience with those of you that couldn’t make it, plus relive a little of the m...
Ep 79 | Successful Sponsorship and Standout Strategies for Small Booths at Events
06 Mar 2024
Contributed by Lukas
Event spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativit...
Ep 78 | From Exhibitor to Moment Maker: A Playbook for Winning Your Industry’s Heart
28 Feb 2024
Contributed by Lukas
It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night!In this special episode of “Event Marketing: Redefined,” Matt Kleinro...
Ep 77 | Using AI for Measurement, Validation, and Stakeholder Buy in With Nick Borelli
21 Feb 2024
Contributed by Lukas
When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And w...
Ep 76 | SNEAK PEEK - ExhibitorLIVE Training: How To Grow Social Media From Events & Grow Events From Social Media
14 Feb 2024
Contributed by Lukas
As you've probably heard, we used this podcast as the main activation for our booth at ExhibitorLIVE last year, and we had some incredible result...
Ep 75 | The Best Booth And Engagement Strategies We’ve Seen In The Past 12 Months with Mollie Stahl
07 Feb 2024
Contributed by Lukas
Crafting unforgettable trade show experiences is both an art and science, and incorporating themes, experiential design, and storytelling is essential...
Ep 74 | Climbing the Event Marketing Career Ladder: Tips From HPE’s Global Events Director with Gerilynn Marburger
31 Jan 2024
Contributed by Lukas
Navigating the event marketing industry can be a challenging yet rewarding journey. But one major hurdle is the notable lack of mentorship, often leav...