Ep 82 | Doing More With Less: How Hosting Your Own Event Can Drive More ROI Than Exhibiting With Lindsey Cohen and Katie Baker

As all prices in the trade show industry go up, and access to your potential clients gets easier, many event marketers are thinking about hosting their own events, but it’s easy to get stuck in doubt if you’ve never done it before.That’s why we’re bringing on a pair of seasoned event marketers that know how to pull off hosted events AND build them into your existing portfolio!Fresh off a world tour, Lindsey Cohen, Freelance Experiential Event Producer & Event Marketing Strategy Consultant joins the show with Katie Baker, a freelance Senior Event Producer and Program Lead.We’ll talk about:✅ Why the hosted event may yield higher returns than exhibiting at someone else’s event✅ What customers ACTUALLY want that you can provide by hosting your own event✅ How to marry the two lenses of business objectives and perfect attendee journey✅ And more!Don’t miss this chance to discover actionable strategies and insider tips to maximize your event marketing ROI!

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