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Event Marketing: Redefined

EP 136 | AI & Events Part 2: The Playbook for Post-Show Follow-Up That Converts

09 Apr 2025

Description

Part 1 had people talking—and asking for more.You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn’t airtight, those opportunities vanish.Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you’re starting from scratch at the next event.In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more effective.✅ AI-powered lead segmentation to focus on the best opportunities.✅ Automated LinkedIn and email outreach that actually gets responses.✅ How AI can analyze trade show ROI and optimize future events.You asked, we delivered. Now, let’s make post-show follow-up effortless. Listen now.------------------------------ Part 1 (AI & Events: The Playbook for Pre-Show Tactics & Better Engagement): https://www.buzzsprout.com/2035112/episodes/16692463https://www.youtube.com/watch?v=x9oAtKetqQsConnect with Doug On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

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