Event Marketing: Redefined
Episodes
Ep 73 | The Data That Can Prove (And Predict) the Value of Your Events with Mark Brewster
24 Jan 2024
Contributed by Lukas
We all know events walk a tightrope, especially when stakeholders scrutinize every penny and the environmental impact of corporate decisions is under ...
Ep 72 | Greatest Hits: Experiential Marketing, Increasing ROI, and Brand Word of Mouth with Dan Gingiss
17 Jan 2024
Contributed by Lukas
As the events industry continues to evolve as fast as ever, the experience you deliver has never been more important... but we keep seeing the same pe...
Ep 71 | Making Sure Your Tradeshow Booths Are Engaging: Proven Ideas From The Vault
10 Jan 2024
Contributed by Lukas
To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days ...
Ep 70 | Booth Staffing Strategies to Get More Leads, Follow up Better, and Increase ROI With Marlys Arnold
03 Jan 2024
Contributed by Lukas
In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever. However, despite its relevance, it often takes a ...
Ep 69 | Unwrapping Insights From 2023 and Looking Forward With Guest Host Pablo Gonzalez
27 Dec 2023
Contributed by Lukas
With 67 episodes and some side content sprinkled in, along with 65 amazing guests so far..."Event Marketing: Redefined" has blossomed into a...
Ep 68 | User Conferences That Drive Real Value and Create Opportunities With Bethany Murphy
20 Dec 2023
Contributed by Lukas
The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technolog...
Ep 67 | Organizing Chaos and Streamlining Processes in Your Trade Show Program With Dia Kelly
13 Dec 2023
Contributed by Lukas
Have you ever felt overwhelmed by the chaos of managing an event and trade show program? The constant juggling of tasks and the pressure to deliver ou...
Ep 66 | B2B Corporate Events: Strategy, Design & Experience With Amanda Ma
06 Dec 2023
Contributed by Lukas
Corporate events offer great opportunities for B2B organizations to connect with their target audience, build relationships, and drive business growth...
Ep 65 | Integrating Event Software With CRM With Becca Mazur
29 Nov 2023
Contributed by Lukas
As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM ...
Ep 64 | AI, Community, and Partnerships: the Changing Landscape for Event Marketers With Will Curran
22 Nov 2023
Contributed by Lukas
The event industry is filled with shifts and changes. What may have been effective in 2019 may no longer be relevant today, and the solutions we use n...
Ep 63 | Global Event Marketing Exec Panel: 2024 Program and Career Goals Discussion
15 Nov 2023
Contributed by Lukas
Event marketers are given a lot of responsibility (often >50% the marketing budget!), and expected to juggle multiple roles, but we've learned...
Ep 62 | Building A Modern Event Marketing Strategy From Scratch with Jon Wolff
08 Nov 2023
Contributed by Lukas
Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target o...
Ep 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria Matey
01 Nov 2023
Contributed by Lukas
In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed sci...
Ep 60 | Get More Mileage From Your Events Through Content With Amanda Johnson
25 Oct 2023
Contributed by Lukas
Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in...
Ep 59 | Increasing The Sustainability Of Your Trade Shows And Events with Al Mercuro and Marley Finnegan
18 Oct 2023
Contributed by Lukas
Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best int...
Ep 58 | Event Marketing vs Event Planning: Going Beyond Logistics to Creating Experiences With Beyanka Soleymanian
11 Oct 2023
Contributed by Lukas
In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer....
Ep 57 | Getting Your Stakeholders Buy In For Your Trade Show And Events Program With Chloe Richardson
04 Oct 2023
Contributed by Lukas
You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will hap...
Ep 56 | Content Creation & Repurposing for Trade Show Campaigns with Christina Piedlow
27 Sep 2023
Contributed by Lukas
In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campai...
Ep 55 | Picking the Right Mix of Events: The Event Portfolio Planning Strategy With Nicola Kastner
20 Sep 2023
Contributed by Lukas
Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to dete...
Ep 54 | Crafting the Perfect RFP For Your 2024 Trade Show And Event Budgets with Mollie Stahl
13 Sep 2023
Contributed by Lukas
When you're in the market for vendors, partners, and a company to work with, you want the best. You need someone who can not only handle your pro...
LinkedIn Mastery: Elevating Your Trade Show Presence with JD Gershbein Live On The Show Floor At ExhibitorLIVE
10 Sep 2023
Contributed by Lukas
Welcome to Event Marketing Redefined, where we explore the latest strategies and insights to help you succeed in the world of trade shows and event ma...
Ep 53 | Event Design: Current Trends, Newest Innovations, and What Is Coming with MigueI Neves
06 Sep 2023
Contributed by Lukas
As the industry bounces back from the pandemic, event planners and marketers are grappling with important questions: Where do we go next in this rapid...
Designing Immersive Brand Experiences at Trade Shows with Christina Piedlow Live On The Show Floor At ExhibitorLIVE
03 Sep 2023
Contributed by Lukas
In this special episode, we're thrilled to have Christina Piedlow, President & CEO at TPG Trade Show & Event Marketing. Join your host,...
Ep 52 | Empowering Companies and Promoting Diversity in Event Activations | Eventist365 Podcast with Yanique DaCosta
30 Aug 2023
Contributed by Lukas
Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inc...
Strategies for Elevating Trade Show Value with Clare Conway Live On The Show Floor At ExhibitorLIVE
27 Aug 2023
Contributed by Lukas
Join us for an illuminating discussion as we delve into the art of elevating trade show value with the dynamic insights of industry veteran, Clare Con...
Ep 51 | From Idea to Design: How Experiential Tradeshow Booths Come to Life With Donnie Miller
23 Aug 2023
Contributed by Lukas
Everyone is trying to be more experiential these days and have great ideas around it, but few people know what it takes to bring those ideas to life.T...
Evolving Trade Show Experiences with Danica Tormohlen Live On The Show Floor At ExhibitorLIVE
20 Aug 2023
Contributed by Lukas
Dive into the dynamic world of event marketing as Matt Kleinrock engages in a captivating conversation with Danica Tormohlen, the driving force behind...
Ep 50 | Resetting Event Marketing Standards: Disrupting the Traditional Approach and Changing the Narrative with Aaron Kaufman
16 Aug 2023
Contributed by Lukas
The world of event marketing stands at a pivotal crossroads. Traditional approaches, once hailed as the gold standard, have become stagnant and fail t...
Designing Immersive Experiences: A Game-Changer for Event Marketers with Dave Walens Live On The Show Floor At ExhibitorLIVE
13 Aug 2023
Contributed by Lukas
Join Matt Kleinrock as he sits down with industry veteran and CEO of Exploring Inc., Dave Walens, in this captivating interview. Discover the latest t...
Ep 49 | Thinking Like a Marketer: How to Tie Trade Shows to Business Goals | Skift Meetings Podcast with Miguel Neves
09 Aug 2023
Contributed by Lukas
This is a message we'll never tire of repeating: the key to trade show exhibit success lies in thinking like a marketer, and it requires intentio...
Elevating Experiences and Maximizing ROI with Jaclyn Gilio Live On The Show Floor At ExhibitorLIVE
06 Aug 2023
Contributed by Lukas
Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing red...
Ep 48 | Pre & Post Show Marketing Strategies For Maximum ROI with Doug Foley
02 Aug 2023
Contributed by Lukas
It’s easy to get caught up in the excitement and buzz surrounding the days you spend at a show or event. But what many fail to recognize is that the...
Experiential Marketing Unplugged: How Personal Connections Transform Brands with Tiana Magdamo Live On The Show Floor At ExhibitorLIVE
30 Jul 2023
Contributed by Lukas
Join us for a captivating conversation with Tiana Magdamo, a seasoned event marketer, as she shares her insights and experiences in the ever-evolving ...
Ep 47 | The Biggest Risk to an Event Marketer’s Career: Forgettable Events With Phil Mershon
26 Jul 2023
Contributed by Lukas
As event marketers, our ultimate goal is to create impactful experiences that resonate with attendees long after the event concludes. We invest countl...
Trade Show Booth Success: Expert Strategies and Trends with Nicole Maves Live On The Show Floor At ExhibitorLIVE
23 Jul 2023
Contributed by Lukas
Join me, Matt Kleinrock, as I delve into the world of event marketing redefined with Nicole Maves, a seasoned Trade Show & Event Specialist, durin...
Ep 46 | Building a High-Performance Event Marketing Team | Best Places To Lead w/ Jerry Macnamara
19 Jul 2023
Contributed by Lukas
On this special episode of “Event Marketing: Redefined,” we’re featuring another podcast that Matt Kleinrock, CEO of Rockway Exhibits + Events, ...
Revolutionizing Trade Show Experiences through Collaboration and Advocacy with Jessica Sibila Live On The Show Floor At ExhibitorLIVE
13 Jul 2023
Contributed by Lukas
Join me, Matt Kleinrock, as I sit down with the incredible Jessica Sibila, the Executive Director of The Exhibitor Advocate, in a riveting conversatio...
Ep 45 | Implementing B2C Creative Brand Strategies In B2B Event Marketing with Rob Drury
12 Jul 2023
Contributed by Lukas
B2C events and activations are known for pushing the boundaries of creativity, igniting memorable experiences, and captivating audiences with their ou...
CTSM Program Takeaways w/ Marsha Bivins Live From The Trade Show Floor At ExhibitorLIVE
07 Jul 2023
Contributed by Lukas
One of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career.Marsha Bivins ...
Ep 44 | The Difference Between Experiential Marketing Strategies Between Agencies, Associations, or Brands with Nancy Touhill
05 Jul 2023
Contributed by Lukas
Today we delve into the fascinating world of experiential marketing strategies across diverse sectors—agencies, associations, and brands.In this cap...
Capturing Leads With Interactive Digital Experiences At Your Booth w/ Eitan Magid Live On The Show Floor At ExhibitorLIVE
02 Jul 2023
Contributed by Lukas
Discover how Popshap, a leading interactive solution provider, is transforming trade show booths and brand experiences with its cutting-edge Digital I...
Ep 43 | A Step-by-Step Guide to Building Your Event Marketing Program From the Ground Up with Rebecca Abram
28 Jun 2023
Contributed by Lukas
Executing events the right way can greatly benefit a brand or company and have a significant impact. But with multiple components involved, it can be ...
Bringing Trade Show Lessons Back To Your Team w/ Jennifer Ramczyk Live from ExhibitorLIVE
23 Jun 2023
Contributed by Lukas
Jennifer Ramczyk was like so many of your buyers- a one person team at a trade show looking to get educated on what is happening in the industry, tryi...
Ep 42 | Getting The Message Right: The Key To Success With Experiences with David Fischette
21 Jun 2023
Contributed by Lukas
To make an experience truly unforgettable, it's not enough to rely solely on the event itself. The key to success lies in crafting a compelling ...
What Has Changed In The Trade Show Industry w/ Jason Weddle LIVE from the Trade Show Floor at ExhibitorLIVE
18 Jun 2023
Contributed by Lukas
The beauty of trade shows is the “watering hole effect”- being able to rub shoulders with prospects, clients, experts, and even competitors.This i...
Ep 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar James
14 Jun 2023
Contributed by Lukas
What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative. Great ...
The Language of Event Marketers | Live On The Show Floor From ExhibitorLIVE w/ Kodi Morton
11 Jun 2023
Contributed by Lukas
Kodi Morton came to ExhibitorLIVE to learn from their CTSM program and find community with her people, event marketers.Lucky for us, we found HER!This...
Ep 40 | How to Create an Experiential Tradeshow Booth Strategy that Connects with Your Audience with Ian McGonnigal
07 Jun 2023
Contributed by Lukas
Are you tired of seeing attendees walk past your tradeshow booth without a second glance?Tradeshows can pose a tough challenge to event marketers: it’...
Capturing Data Through Engagement Techniques | Live On The Show Floor From ExhibitorLIVE w/ Ryan Schefke
04 Jun 2023
Contributed by Lukas
We met Ryan Schefke the moment we registered for our show.More accurately, we met his software, Captello, because they provided the engagement platfor...
Ep 39 | Rev Up Your Revenue with Digital Experiences: A Guide to Virtual Events with Belinda Joseph
31 May 2023
Contributed by Lukas
The events world is a dynamic one, making it an exciting industry to be a part of despite its demanding and fast-paced nature.In-person events are sti...
Questions To Ask To Incorporate Sustainability In Your Events | Live On The Show Floor From ExhibitorLIVE w/ Hannah Parsley
26 May 2023
Contributed by Lukas
Hannah Parsley is a Jill of all trades as the Marketing Communications Manager at ZwitterCo.She came to ExhibitorLIVE looking for ideas about how to b...
Ep 38 | How IBM Is Building Narrative And Intentional Design Into Their Events with Erin McElroy
24 May 2023
Contributed by Lukas
In today's rapidly evolving world, the landscape of events and marketing is experiencing a significant paradigm shift, creating a pressing need f...
Marketing Sound And Smell On The Trade Show Floor | Insights from Exhibitor Live 2023 Ep 2 w/ Beyanka Soleymanian
20 May 2023
Contributed by Lukas
Beyanka Soleymanian joined us for a mixer on the night before ExhibitorLIVE started, and it was clear she had learned a thing or two about event marke...
Ep 37 | The Event Insider: Unpacking Data, Associations, and Event Marketing Strategies with Rich Vallaster
17 May 2023
Contributed by Lukas
Are you curious about what it's like to get inside the mind of an expert who lives and breathes events and tradeshows? What if you could take par...
Insights from Exhibitor Live 2023 | Day 1 On The Show Floor w/ Matt Kleinrock
13 May 2023
Contributed by Lukas
We went to ExhibitorLIVE - the trade show about the trade show industry- set up a our podcast at the Rockway Exhibits + Events booth and interviewed s...
Ep 36 | Tradeshows Evolve: How Organizers Are Giving Participants a Better Experience with Nicole Bush
10 May 2023
Contributed by Lukas
Are you still stuck in the same old tradeshow mentality? Are you reminiscing about the "good old days" before COVID hit and longing for thin...
Ep 35 | How to Use Data to Transform Exhibits and Events: A Deep Dive Discussion with Joe Federbush
03 May 2023
Contributed by Lukas
Data plays a critical role in exhibits and events because it provides valuable insights into attendee behavior, preferences, and engagement. By collec...
Ep 34 | The Art of Negotiating With Hotels: What Event Marketers Need to Know About Booking Venues with Bethany Coleman
26 Apr 2023
Contributed by Lukas
Securing the ideal venue for events can be a daunting task in our world and we understand that booking the perfect location is critical to its success...
Ep 33 | How To Navigate The Chaos And Execute Unforgettable Events with Kate Patay
19 Apr 2023
Contributed by Lukas
Events come with a unique set of challenges—the badge of honor associated with stress and last-minute changes. Despite the excitement that comes wit...
Ep 32 | The Future of Event Marketing: Shifting the Marketing Landscape Through Innovative Experiential Activations with Frank Moran
12 Apr 2023
Contributed by Lukas
Experiential marketing is one of the most dynamic fields in the world of marketing, but how can you stay ahead of the curve and make sure that you&apo...
Ep 31 | Branded Environments: A Breakdown of the Publix Plaza Case Study From Concept to Completion
05 Apr 2023
Contributed by Lukas
Brands are increasingly opting for branded environments as a way of making their presence known in communities or locations frequented by their custom...
Ep 30 | From Virtual to Face-to-Face: How Events Can Help You Build a Stronger Community with Sam Zelitch
29 Mar 2023
Contributed by Lukas
Community is an integral part of our lives. We flourish when we have a supportive, engaged, and vibrant community around us. Having a strong community...
Ep 29 | How to Create Immersive Experiences That Generate Revenue
22 Mar 2023
Contributed by Lukas
Have you ever wondered how to turn customers into brand advocates? The secret lies in creating immersive brand experiences—and no, this isn't j...
Ep 28 | LIVE Q&A w/ Rockway Exhibits: Insider Tips On How To Crush Your Next Tradeshow
15 Mar 2023
Contributed by Lukas
Are you ready to take your tradeshow presence to the next level?As the events sphere progresses and evolves, it’s easy to fall into the trap of prac...
Ep 27 | What's a Popcast? Successful Tradeshow & Podcast Strategies To Promote Your Business.
08 Mar 2023
Contributed by Lukas
Tradeshows and podcasts share some things in common.Both bridge the gap between businesses and audiences, create engagement, foster meaningful relatio...
Ep 26 | Event Trends 2023: Tactics, Technologies and Influencers with Jonathan Kazarian
01 Mar 2023
Contributed by Lukas
2023 is shaping up to be a groundbreaking year for the event industry, as strategies and technologies are evolving rapidly to meet the ever-changing n...
Ep 25 | How to Make Sure Your Tradeshow Booths Are Engaging: Practical Examples for 2023 with Mollie Stahl
22 Feb 2023
Contributed by Lukas
To be successful at a tradeshow, event or activation, you can't just set up a booth, cross your fingers and hope for the best. People these days ...
Ep 24 | Experiential Marketing: Increase Your ROI and Get Customers Talking About Your Brand with Dan Gingiss
15 Feb 2023
Contributed by Lukas
Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through...
Ep 23 | Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)with Yanique DaCosta
08 Feb 2023
Contributed by Lukas
When planning for your tradeshow booth, brand activation, or any other environment… the main goal is to always create an immersive atmosphere. Graph...
Ep 22 | How Virtual and Hybrid Events Are Changing the Industry with Mark Kilens
01 Feb 2023
Contributed by Lukas
Let’s face it: events are evolving and taking on the virtual and hybrid route. But as more businesses incorporate these strategies into their market...
Ep 21 | Win the Tradeshow Before You Go: Pre-show and Post-show Marketing Tips with Bobby Harris
25 Jan 2023
Contributed by Lukas
With more competition on the show floor and shorter attention spans, having an optimal marketing strategy can be essential for a successful event. But...
Ep 20 | A Shift in Tradeshows: How Smaller More Intimate Events Close Your Pipeline with Sonia Murphy
18 Jan 2023
Contributed by Lukas
Event marketing has been redefined and it's all about creating meaningful, impactful relationships with prospects.While large tradeshows put your...
Ep 19 | Make Connections That Count: Why Intimate Smaller Events Are on the Rise in 2023
11 Jan 2023
Contributed by Lukas
Tradeshows are here to stay. It will always remain a vital component of the marketing strategy. But as events continue to change and adapt, the bigger...
Ep 18 | The Modern Tradeshow: How to Survive and Thrive in the New Era of Event Marketing with Debbi Kemp Sr Manager Experience MKG for Canon Medical Systems
04 Jan 2023
Contributed by Lukas
Tradeshows are a tried-and-true strategy in the marketing mix. But as the times shift, so does the need to change how we do event marketing overall.Wi...
Ep 17 | Behind the scenes of a Fortune 100 Tradeshow Product Launch: 3M/Post It Extreme Notes
28 Dec 2022
Contributed by Lukas
You have a new product or service to launch, the team is set, and the budget approved. But when it's time to execute, all you hear is crickets. Y...
Ep 16 | Empowering Exhibitors to Unlock Their Full Trade Show Potential with Jessica Sibila
21 Dec 2022
Contributed by Lukas
Remember at the beginning of 2022, there was real excitement to jump back into face-to-face events? Well stats show that once exhibitors went back, th...
Ep 15 | How To Plan An Event That Is Inclusive And Reflective Of Your Audience With Cooper Cheatham
14 Dec 2022
Contributed by Lukas
With all the noise and clutter people are exposed to on a daily basis, the right messaging can get lost or diluted. But lately, an empathetic and comp...
Ep 14 | The Power of Experiential Marketing: Engineering Serendipity for Your Brand with Kamil Tyebally
07 Dec 2022
Contributed by Lukas
Unpopular opinion: Experiential marketing is a term that's loosely thrown around.It makes us wonder- do people understand everything that goes ...
Ep 13 | How To Use Storytelling To Bring Strategic Brand Partnerships To Life with Aiyana Parks
30 Nov 2022
Contributed by Lukas
Storytelling builds a powerful and emotional connection between brands and customers, but HOW is it done right?We answer this question (and more) in t...
Ep 12 | Filling Sales Pipelines (That Close) At Trade Shows: A 2023 Playbook w/ Travis Stanton, Editor in Chief at Exhibitor Magazine
23 Nov 2022
Contributed by Lukas
Trade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022.Tha...
Ep 11 | A tradeshow story worth listening to for all event marketers
16 Nov 2022
Contributed by Lukas
I've got a story to tell (*in my best "Biggie Small" voice*). It's a tradeshow story about one of our first opportunities to work ...
Ep 10 | The Evolution of Experiential Marketing with Joe Rivers
09 Nov 2022
Contributed by Lukas
A recent study on event marketing shows: "91% of consumers reported they would be more inclined to purchase the brand's product or service a...
Ep 9 | Are Tradeshows A Bad Use of B2B Marketing Dollars?
02 Nov 2022
Contributed by Lukas
There is a huge argument to be made out there that trade show marketing is a waste or misuse of money for most B2B companies.But contrary to popular b...
Ep 8 | Outdoor Events And Experiential Activations That Mean Business with Matt Andrews and Brian Baker
26 Oct 2022
Contributed by Lukas
Outdoor events, pop up activations and experiential marketing campaigns are taking off 🚀 in the post covid world. However, unlike before, the out...
Ep 7 | A Walk Through of How We Created a 5,600 sqft Outdoor Brand Activation That Was A Huge Hit For Our Customer Publix
19 Oct 2022
Contributed by Lukas
A while ago one of our customers, Publix, asked us to help with them outdoor brand activation. They wanted to do something different, meaningful, and ...
Ep 6 | 5 Part Framework for Building Successful Brand Experiences [Trade Show Booths, Brand Activations, & Events
12 Oct 2022
Contributed by Lukas
A majority of people in the industry aren’t actually taking many steps to stand out and create an IMMERSIVE experience. There is a difference betw...
Ep 5 | How to create an RFP for your next tradeshow booth that guarantees you find the right partner to elevate your tradeshow marketing program
05 Oct 2022
Contributed by Lukas
A bad RFP will deter good companies from bidding on your business. A good RFP and an understanding of how to navigate the process will lead you to fin...
Ep 4 | Designing bad ass immersive brand experiences with Chief Creative Officer Jeff Ocasio
28 Sep 2022
Contributed by Lukas
Everyone craves creativity and wants incredible design, but how does creativity really come about for a project? But more importantly, once you get th...
Ep 3 | Brand Activation Review of the American Express US Open Sponsorship with Mollie Stahl
21 Sep 2022
Contributed by Lukas
Sponsorships AND brand activations have to be customer centric. Why? We need to understand why the customer is there, what they need, what they value,...
Ep 2 | Event Marketing Redefined World Premiere
14 Sep 2022
Contributed by Lukas
Introducing the world premiere of Event Marketing Redefined!Face-face marketing is not taught. Brands create events based on what they want, instead o...
Ep 1 | Breaking down Gym Sharks incredibly successful brand activation in London with Mollie Stahl
07 Sep 2022
Contributed by Lukas
People often think of brand activations as complex, multi-faceted affairs that require a lot of planning and coordination. But the truth is, they can ...
Introducing Event Marketing Redefined
15 Aug 2022
Contributed by Lukas
Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-fa...