Ep 34 | The Art of Negotiating With Hotels: What Event Marketers Need to Know About Booking Venues with Bethany Coleman

Securing the ideal venue for events can be a daunting task in our world and we understand that booking the perfect location is critical to its success. But when it comes to negotiating with hotels, it can be a challenging and even nightmarish experience.That’s why we’ve invited an award-winning event and marketing manager to help us navigate this complex process. Bethany Coleman is the Director of Event Management at The Institute of Internal Auditors Inc. and has worked in the industry for over three decades. Her portfolio boasts a diverse range of events, spanning from modest gatherings of 50 attendees to large-scale productions with 200K participants, with budgets ranging from $10K to $10M.She and Matt Kleinrock, CEO of Rockway Exhibits + Events, talk about:- The process of negotiating an event- The importance of defining your event goals before approaching hotels- The key criteria to evaluate when selecting a venue- Negotiating advice for event managers and event marketers- And much moreDon't miss out on the latest episode of "Event Marketing: Redefined"! Get ready to receive practical tips and valuable insights on how to effectively negotiate with hotels to achieve your event objectives. Bethany's expertise and experience will surely leave you wowed. Tune in now!Connect with Bethany: On her LinkedIn: https://www.linkedin.com/in/bethanyhcoleman/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/   On my Company: https://rockwayexhibits.com/  🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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