Ep 27 | What's a Popcast? Successful Tradeshow & Podcast Strategies To Promote Your Business.

Tradeshows and podcasts share some things in common.Both bridge the gap between businesses and audiences, create engagement, foster meaningful relationships, and build a personal connection through storytelling and conversation.But have you ever thought of putting the two together? Despite the misconception that tradeshows are no longer relevant, many companies are embracing them more than ever with a fresh, creative perspective. In addition, podcasts are becoming increasingly popular, presenting a unique opportunity to capitalize on both strategies to promote your business.Matt Kleinrock, CEO of Rockway Exhibits + Events, recently featured on the Amazon Strategist Show. He joins Founder and CEO of Seller Candy, John Cavendish, as they talk about maximizing experience and results in light of the Prosper Show—a renowned conference and tradeshow for established Amazon sellers.They cover the basics such as:- Mapping with purpose and intention to achieve maximum impact- How to strategize as a new exhibitor- Keeping track of accurate booth metricsThis is a great example that you can leverage podcasts to enhance your presence at tradeshows. In fact, we're planning to do the same thing again as Matt and his good friend, Pablo Gonzalez of Be The Stage, are hosting special episodes of “Event Marketing: Redefined” at Exhibitor Live this coming April 24 to 26!You don’t want to skip and miss out on all these!Connect with John:On his LinkedIn: https://www.linkedin.com/in/thejohncavendish/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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