Ep 4 | Designing bad ass immersive brand experiences with Chief Creative Officer Jeff Ocasio

Everyone craves creativity and wants incredible design, but how does creativity really come about for a project? But more importantly, once you get there, how do you make an immersive and memorable experience for your brand or event?Design is subjective, but great design is not. Great design takes process, listening, vision and talent. While creativity and ideas are important, having a solid strategy and process to execute is just as important.The key is to understand that the brand or event is the star of the show, not the design. Design should support the brand and be an extension of the brand's voice. It should also be strategic, taking into account all touch points of the brand or event journey. And finally, it should be executed flawlessly with attention to detail. When all of these elements come together, THAT’s when great design happens.By understanding the event brand, objectives and target audience, we can develop a creative approach that aligns with the business goals to produce an impactful event.In this episode of Event Marketing: Redefined, I'm bringing you the most bada** creative designer I knows, my friend and colleague, Jeff Ocasio.Creative Officer of Rockway Exhibits, Jeff will dive into the trade secrets of what makes a brand experience successful.This episode featured event marketing topics like:- How to get the most out of your design agency- Trends in event/brand design- Tips for marketers from a design expert- How to create immersive spaces- Technology and what role it plays in design for event marketing- If you have a room full of our clients, what would you want them to leave knowing?- Why process creates incredible designIf you have been craving creativity or a fresh perspective on your marketing strategy, this episode is for you!Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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