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Event Marketing: Redefined

Ep 12 | Filling Sales Pipelines (That Close) At Trade Shows: A 2023 Playbook w/ Travis Stanton, Editor in Chief at Exhibitor Magazine

23 Nov 2022

Description

Trade shows are changing rapidly. The event space too. It's not uncommon to see people fail because they use a 2019 playbook in the year 2022.That's a bit of the harsh reality. Trade show methods and strategies, or at least the ones most people use, are still living in the past - we can thank COVID for that.It's time to invent a new way of doing tradeshows (because the old way frankly just doesn't cut it anymore) - it's for that reason we started this show and why Matt Kleinrock, CEO of Rockway Exhibits + Events, is featuring guests like Travis Stanton.Travis Stanton is the Editor in Chief of EXHIBITOR Magazine, the award-winning leader in trade shows and corporate event marketing education. Here's what we covered on this episode of Event Marketing Redefined:- Why Tradeshows are changing and the new way of implementing tradeshows.- How to create a genuine connection between a creator and an audience.- How to train staff effectively for your tradeshow event.- The 2023 tradeshow playbook: What to look for, trends, etc.- And much more!Do you want to take your tradeshow to the next level? If so, you don't want to miss this interview!Connect with Travis Stanton: On his LinkedIn: https://www.linkedin.com/in/travis-stanton-758a084/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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