EP 128 | Using Data For Big Decisions & ROI: Beyond the Booth

Event marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing. Here’s what you’ll take away:✅ The must-have framework for creating KPIs and measuring success.✅ How to overcome common barriers like time constraints and resistance to change.✅ Strategies for leveraging data to make decisions that deliver ROI.From stakeholder insights and portfolio analysis to real-life examples like Lenovo’s innovative approach, this episode is packed with actionable advice you can apply—no matter the size of your company or budget.Ready to take your event marketing beyond the booth? Listen to learn how data can power your biggest decisions in 2025.--------------Connect With ThemJon Wolff: https://www.linkedin.com/in/jondwolff/Joe Federbush: https://www.linkedin.com/in/joefederbush/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

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