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Event Marketing: Redefined

Ep 52 | Empowering Companies and Promoting Diversity in Event Activations | Eventist365 Podcast with Yanique DaCosta

30 Aug 2023

Description

Do you want to know how to create enriching and comprehensive brand experiences for event and trade show attendees that also promote diversity and inclusivity?In this episode of Yanique DaCosta's podcast "Eventist 365," Matt Kleinrock, CEO of Rockway Exhibits + Events, shares his insights and experience on the topic. Through Yanique's show, you can discover how professionals in the corporate event industry navigate the chaotic event world to transform their ideas into memorable experiences.                              Some of the things they discussed:- Matt’s top brand activation projects and the creative process involved- How to encourage team members to step out of their comfort zones and achieve extraordinary results- Using leadership positions in the event industry to promote diversity and inclusivity among workforce and attendees- The must-attend event for every event marketing professional or plannerYanique was a previous guest on “Event Marketing: Redefined,” where she and Matt delved into the nuances of design in event marketing. Be sure to check out episode 23, titled "Biggest Mistakes to Avoid in Graphic Design for Tradeshows (And How to Do It Greatly)," if you haven't already listened to it.Connect with Yanique:On her LinkedIn: https://www.linkedin.com/in/ydacosta/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined

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