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Event Marketing: Redefined

Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke

10 Apr 2024

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The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead. And with all sorts investment in event tech, capturing these leads should be easier than ever, right?But reality often tells a different story. Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make. That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.Expect to learn:✅ What are the three layers of the lead capture problem?✅ How technology revolutionizes lead capture and nurtures follow-ups.✅ The significant ways tech solutions streamline event professionals' workflowsDon't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.Connect with RyanOn his LinkedIn: https://www.linkedin.com/in/ryan-schefke/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

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