Ep 78 | From Exhibitor to Moment Maker: A Playbook for Winning Your Industry’s Heart

It’s the week of EXHIBITORLIVE, and we did something fun on a Sunday night!In this special episode of “Event Marketing: Redefined,” Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Andrew Smallwood, Chief Customer Officer at Second Nature, to discuss the groundbreaking strategies that have led his team to win Partner of the Year six times.Amidst a sea of competitors, Andrew's approach to events as vital sales and marketing strategies, rather than just costs, has set a new standard. But the challenge of standing out in a crowded field required innovative tactics, from VIP experiences to unique branding moves like their signature purple suits.That’s why through creativity, deep customer engagement, and strategic risk-taking, Andrew shares how they've not only captivated their ideal clients but also fostered a culture of excellence that others strive to emulate.Listen to learn:✅ How to create VIP experiences that transform clients into brand champions.✅ Strategies for building deep, meaningful relationships with clients beyond the event floor.✅ The importance of brand differentiation and how unique, bold choices make a lasting impression.Whether you're looking to elevate your current strategies or seeking inspiration to overhaul your event marketing approach, this episode is your gateway to becoming an industry standout!Connect with Andrew:On his LinkedIn: https://www.linkedin.com/in/andrewrsmallwood/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

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