How Going Digital Made VidCon Bigger Than Ever

The conference for online creators transformed its annual gathering into a year-long online offering.  Pulling off a successful virtual event is no easy task, especially when there are thousands of attendees to cater to, but it can also present opportunities to rethink your entire event strategy. Such was the case for VidCon, an annual conference for digital creators that typically attracts 75,000 attendees. It was one of the first events canceled due to Covid-19 last March. But rather than cancel outright, the organizers decided to transform the four-day, in-person conference into a summer-long digital program. It proved successful enough that VidCon was soon expanded into a year-long online offering. In the end, its 2020 numbers far surpassed that of previous years.  In this episode of Eventful: The Podcast for Meeting Professionals, Jim Louderback, general manager and senior vice president of VidCon, speaks with Northstar Meetings Group’s associate editor Elise Schoening about how they created new opportunities by embracing digital. Louderback discusses the process of bringing an event of this size online, including how to generate engagement opportunities with such a large gathering (4:00), how to tailor content to a truly global audience (6:10) and VidCon’s new metrics for success (12:05). See omnystudio.com/listener for privacy information.

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