192: Breaking the Pricing Trap: How AV Companies Can Thrive

n this episode of the Events Demystified Podcast, host Anca Platon Trifan dives into the business side of AV event production with Tom Stimson, President of Stimson Group, LLC. They discuss the pitfalls of traditional rental-based pricing models and the importance of charging based on expertise, creativity, and strategy. Tom shares insights from his decades of experience advising AV companies and offers practical advice on improving profitability and redefining value in the event production industry. Tune in for a deep dive into labor challenges, technology advancements, and smart business practices that can help event professionals thrive.00:00 Introduction and Episode Overview00:18 The Pricing Trap in Event Production02:32 Guest Introduction: Tom Stimson04:08 Tom's Journey and Lessons Learned05:41 Challenges in AV Production Pricing08:02 Historical Context of AV Pricing Models10:19 The Value of Pre-Production Time12:25 Breaking the Cycle: Charging for Value15:00 Negotiating Terms and Managing Risk19:44 The Importance of Setting Expectations25:24 Smarter Ways to Approach Event Production29:52 Navigating Budget Conversations31:30 The Importance of Honest Budgeting33:27 Addressing Labor and Talent Shortages35:16 Rethinking Pricing Models38:06 The Value of Experience and Expertise43:31 Regional Pricing Variations48:49 Future of Event Production Business Models55:13 Final Thoughts and Advice👉 Like and share this video to spread the knowledge.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

There are no comments yet.

Please log in to write the first comment.