194: Behavioral Data, Ethical AI, and the Future of Event Experiences ft Nick Borelli

In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events. Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset. 00:00 Introduction to Event Feedback01:38 Welcome to Events Demystified Podcast02:22 Today's Guest: Nick Borelli03:39 Nick Borelli's Early Career07:47 Transition to Digital Marketing09:53 The Importance of Behavioral Data20:24 Personalization in Event Marketing27:25 Ethics of Facial Recognition and AI34:00 Understanding Sentiment Validation34:47 The Role of Positive Energy in Group Dynamics35:32 Operational Goals and Audience Trends36:08 Case Study: Booth Design and Audience Engagement38:41 Facial Recognition vs. Facial Analysis50:56 The Future of AI in Events58:36 Final Thoughts and Industry Insights👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

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