Ads in the Age of AI

Ads subsidize our entire information ecosystem, keeping content free and accessible for everyone. AI may change all that by reducing both the amount of ads being served and the amount of time that people spend browsing—a one-two punch that will be devastating for the revenue of internet-reliant businesses. In this essay, Every lead writer Evan Armstrong argues that the result will be an entirely new techno-economic paradigm for the internet. If you found this essay interesting, please like, subscribe, comment, and share. If you want more from Every on cutting-edge technology, check out our weekly podcast series, How Do You Use ChatGPT?, where host Dan Shipper interviews luminaries and experts like Tyler Cowen, David Perell, and Sahil Lavingia.Subscribe to Every.Follow us on X.

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