The Zone of Deployment: How Can You Know When to Invest?

Investing is easy. Investing wisely—well, not so much. In this essay, Every lead writer Evan Armstrong helps you wade through the morass of hyped-up startups in your journey to invest in companies that are actually good businesses.Consider three things when making an investment: business quality, asset price, and portfolio construction. Following this framework could help savvy investors avoid busts and focus on fundamentals and context rather than memes and vibes.Let us know what you think.If you found this essay interesting, please like, subscribe, comment, and share. If you want more from Every on cutting-edge technology, check out our weekly podcast series, How Do You Use ChatGPT?, where host Dan Shipper interviews luminaries and experts like Tyler Cowen, David Perell, and Sahil Lavingia.Subscribe to Every.Follow us on X.Register for Dan Shipper and Dr. Gena Gorlin’s course, Maximize Your Mind With ChatGPT.

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