I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview.Topics covered:The most common mistake companies make with positioningWhy it’s valuable to hear an outside marketing perspectiveThe reason why step one is analyzing competitive alternativesHow to determine the key unique features of your productWhy you must link values to your product features and benefitsThree styles of market positioning (and which one is most common)Why learning foundational marketing is the most important stepResources mentioned:Marketing Without a Budget: Grow Your Revenue with 0 Credibility or AdvertisingHow To Use Jobs To Be Done to Read Your Customers' Minds26 Ways to Stand Out In Your Customer's Mind with Ulli AppelbaumPositioning: The Battle for Your MindPlay BiggerThe InformationRecode DecodeAprilDunford.comCategory Creation: 4 Reasons to NEVER Do ItHow to Compete With Big Brands Even With Very Few Resources13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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