Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Professionalism is Killing Your Brand: Here's the Cure

21 May 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Funnels Don't Build Businesses: Here's What Does

14 May 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Build a Content Strategy That "Drives Pipeline"

07 May 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

30 Apr 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

23 Apr 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

16 Apr 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Stop Wrestling With Pricing: How to Set Prices Customers Want

09 Apr 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Find SPICY Angles That The Right People Cannot Ignore

02 Apr 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

26 Mar 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

The BS-Free Guide to Building Communities That Last More Than 3 Months

19 Mar 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

12 Mar 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Find Undiscovered (Yet Profitable) Niches

05 Mar 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

27 Feb 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Grow an Audience When No One Seems to Listen

20 Feb 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How To Have the B*lls To Do What You REALLY Want

13 Feb 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Build an UNIGNORABLE Personal Brand

06 Feb 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Have Better Ideas (Lessons From The Onion’s Creator)

30 Jan 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Shake Up Industries That Hate Change (4 Principles)

23 Jan 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How April Dunford Built a 7-Figure Solo Consulting Biz

16 Jan 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Embrace Your Weirdness & Make Money From It

09 Jan 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

02 Jan 2024

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

4 ½ Psychological Biases Every Marketer Needs to Know

19 Dec 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Build an Authentic Social Presence Without Sounding Like a Bro

12 Dec 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

05 Dec 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

28 Nov 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

21 Nov 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

14 Nov 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

07 Nov 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

31 Oct 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

24 Oct 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers

17 Oct 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

10 Oct 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BONUS] The Secret Psychology Behind Movie Trailers

06 Oct 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

03 Oct 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How To Get a Damn Marketing Job

26 Sep 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

19 Sep 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

12 Sep 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Become THE Apex Marketer (7 Evolutionary Principles)

01 Aug 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

25 Jul 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Write a Business Book With SOUL (AI Can't Touch This!)

18 Jul 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

11 Jul 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content

04 Jul 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

27 Jun 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

The Maverick's Guide to a Healthy Consulting Practice (6 Principles)

20 Jun 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Create Things People Want to Pay For in 24 Hours (Or Less)

13 Jun 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive

06 Jun 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More

30 May 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

The Art & Science of Marketing Campaigns that Speak to the Brain

23 May 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

16 May 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

From Burnout to $30M Success: Lessons in B2B Marketing That Work

09 May 2023

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

19 Jul 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] The Most Effective Way to Generate Demand

12 Jul 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Create a Go-to-Market Strategy (5 Steps)

05 Jul 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive

28 Jun 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Stop Marketing With Your Ego

21 Jun 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] More Isn’t Always Better: Challenging the 'Growth at All Costs' Mindset

14 Jun 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Use the 80/20 Rule to Work Less & Make More

07 Jun 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Come Up With Endless Unconventional Ideas

31 May 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Offend People & Create Great F*cking Content

24 May 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Blow Shit Up And Make a Difference

17 May 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Break Through The Clutter by Doing LESS (Not More)

10 May 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Take F*cking Risks: 3 Ways to Get Noticed

03 May 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Use Marketing Stunts to Get Noticed

26 Apr 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Seth Godin's Marketing Secrets To Changing The World

19 Apr 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

12 Apr 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

05 Apr 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

29 Mar 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

22 Mar 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Build a Credible Personal Brand from Zero

15 Mar 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

08 Mar 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

01 Mar 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] 3 Steps to Write Copy That Converts

22 Feb 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] 5 Little-Known Facts About Consumer Behavior

15 Feb 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] 5 Drivers That Motivates Human Behavior

08 Feb 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Create ACCURATE Buyer Persona

01 Feb 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] Buyer Personas Need to Die of a Violent Death

25 Jan 2022

Contributed by Lukas

[BEST OF] How to Find out What Triggers Customers to Buy

18 Jan 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds

11 Jan 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[BEST OF] How to Talk to Customers When Everyone Is Lying to You

04 Jan 2022

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Don't Be Bland, Caricature Your Brand

09 Nov 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[REPLAY] Hiten Shah on Choosing the Right Value Proposition

12 Oct 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How I've Made $60,300 With One Single Email (A No-Bull Story)

28 Sep 2021

Contributed by Lukas

The Counterintuitive Way to Achieve Excellence

14 Sep 2021

Contributed by Lukas

You've Been Fooled, There's No "Blue Ocean"

31 Aug 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[REPLAY] Seth Godin's Marketing Secrets to Changing The World

17 Aug 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Stand Out AND Remain Professional (6 Principles)

03 Aug 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers?

20 Jul 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Positioning Is Like Playing That Annoying Board Game...

06 Jul 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Forget 87.5% of Your Marketing. Here's Why.

22 Jun 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[REPLAY] 3 Steps to Repurposing Content For Every Channel

15 Jun 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[REPLAY] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts

08 Jun 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

[REPLAY] How to Offend People And Create Great F*cking Content

01 Jun 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)

25 May 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Give Me a Large Swimming Pool & I’ll Grow Your Market Share

18 May 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Buyer Personas Need to Die of a Violent Death. Here’s Why.

11 May 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

Facts Don't Change Minds. Here's What Does.

04 May 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

You Might Be Wasting Your Time

27 Apr 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How to Come Up With Endless Unconventional Ideas

20 Apr 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

We Need to Talk About This Fatal Mistake

13 Apr 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...

How Daft Punk Stood The F*ck Out (7 Lessons)

06 Apr 2021

Contributed by Lukas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead ...