I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge. Topics Covered:[00:01:01] Messaging vs. copywriting.[00:04:11] Message market fit. [00:11:55] Articulating Unique Value.[00:15:18] Outstanding messaging examples.[00:21:42] Messaging strategy and market fit.[00:27:00] Positioning and key problems.[00:29:11] What we hate about the industry.[00:32:25] Voice of customer research.[00:35:28] Customer value and transformation.[00:39:23] Messaging map structure.[00:43:06] Messaging strategy framework.[00:47:18] Centralized hub for visual images.[00:49:21] Centralized messaging framework.[00:53:39] Finding the negative space.[00:56:09] Elevator pitch research.[01:00:15] Effective communication as a skill.[01:03:35] Copywriting and LinkedIn.***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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