I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***My guest today is not afraid to push boundaries or take risks and is most definitely not boring.In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.Topics covered:Why people are crippled by the fear of being honestThe biggest mistake companies make with their contentProducing one piece of good content that has impactDeveloping a strong team that learn by their mistakesHow to start offending people so that you’re loved by some and hated by othersThe process for creating great content that makes people actually buy stuffWhat you need from a client to be able to market a product with leverageHow you know when you’ve struck marketing goldThe more you speak to people and understand their culture the more you will get out of itResources mentioned:Offended MarketingHubSpotA Short History of Nearly Everything - Bill Bryson***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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