I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Does selling ever make you feel gross?In today's episode, you'll learn how to market and write about your products without the sleaze and hype.Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands.Topics covered:How to recognize hype and high-pressure trickery in online marketingWhy conversational copy makes customers feel more comfortableHow children can be more persuasive than the best advertisers in the worldThe simple test to determine if your sales copy is conversational or notWhy most of us are terrible at having conversations with each otherThe secret to writing your first draft of copy (and getting past the blank page)How to balance everyday language and the structure of your sales messageWhy the little voice in your head will always give you the feedback you needResources mentioned:3 Steps to Write Copy That Converts with Joanna WiebeMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingConversational Intelligence by Judith E. GlaserNever Split the Difference by Chris VossUnconscious Branding by Douglas Van Praetconversationalcopywriting.com/[email protected] vs. Communications: The Surprising DifferenceHow to Influence Buying Decisions Without Being ShadyHow to Convince People to Buy (Without Being Pushy)***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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