I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What are you afraid of? Being ignored? Irrelevant? Useless? All of the above?If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons.My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio.In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer.Topics covered:Why “data-driven marketing” is overratedWhat being “creative” really meansWhy there are no unique ideas, only unique perspectivesWhat you should write down and reflect after talking to customers, and the next steps you should takeWhy you should publish your ideas through channels that energize youThe importance of shipping consistentlyHow to find your “core idea” and run with itHillary’s advice to those who are not sure about their own unique abilityHow to find the courage to publish your ideas by creating a “tool” for itHillary’s biggest marketing fuck-upWhat Hillary thinks marketers should learn for the next 5-10 yearsResources mentioned:Hillary Weiss’ website#HAMYAW Youtube ChannelMargo AaronDHH and Basecamp’s Guide to No-Bullshit Digital Marketing8 observations from a crumbling niche — and how to avoid getting crushedAndré Chaperon: How to Send Emails w/ 83%+ Open RatesSeth Godin’s Marketing Secrets to Launching a New BusinessThe Unique AbilityThe Copywriter ClubCopy ChiefMargo Aaron’s newsletterLive in The Feast with Jason ResnickHillary’s Twitter, Instagram, FacebookBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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