How To Build an Influencer Program That Actually Works

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans.In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix.Melinda is a serial entrepreneur and the founding partner of Timeshare CMO.She's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint Software. Join us as we discuss how to identify brand influencers, keep them engaged, and help grow your business.Topics covered:How the FYRE Festival actually proved the power of influencer marketingDelivering an influencer program that fits inside the FTC’s guidelinesWhy you need to identify which customers you are trying to influence firstQuantitative research was important but qualitative research is what led Melinda and team to identify influencers and their target marketThe best tactics to collect honest and sincere customer feedbackWhy forming an online community was important for DVD Netflix’s influencer programMicro-influencersB2B Companies and InfluencersMelinda’s advice for marketers and her favorite marketing resourcesResources mentioned:Timeshare CEOMelinda on TwitterStaying Alive in Tech PodcastVenture BeatGrowth Marketing ConferenceDVD NetflixNetflixHuluRedboxFYRE Festival Hulu DocumentaryFYRE Festival Netflix DocumentaryGDPRCialdini’s Principle of PersuasionFTC’s Endorsement GuidelinesSouth x SouthwestSocial Media Strategy SummitAvinash KaushikSeth Godin PodcastIn Search of Excellence - Tom PetersThe Excellence Dividend - Tom PetersThe Dip - Seth GodinThe Icarus Deception - Seth GodinOgilvy On Advertising - David Ogilvy***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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