How to Prepare for Automation in Digital Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs.My guest today is Shawn Twing, one of the top paid traffic specialists in the world.  He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans.In this episode, you'll learn how much technology will impact the future of advertising.Topics covered:The reason why paid traffic agencies might not exist in 12 monthsTwo automation tasks that are often used in paid trafficWhat the first step is for marketers to prepare for automationWhy you should know the key difference between principles vs. tacticsThe link between paid traffic, innovation and investingWhy retargeting everyone who visits a website is a common mistakeShawn’s three principles that have made his business a successThe one thing machines won’t ever be able to take from humansResources mentioned:Revealbot: Advanced Automation for FB AdsQwaya: Facebook Ad ManagerTheory of Constraints by Eliyahu GoldrattTo Be or To Do: John Boyd's Roll Call: The Art of ManlinessThe First Principles Method explained by Elon MuskFarnam Street — A Collection of Signal in a World Full of Noise.Seth Godin's Marketing Secrets to Launching a New BusinessSeth Godin’s blogThe Game: Penetrating the Secret Society of Pickup Artists by Neil StraussThe 48 Laws of Power by Robert GreeneModern Marketing with Seth Godin on UdemyValue Proposition Design: How to Create Products and Services Customers WantStrategyzer: Business Model Canvashttps://shawntwing.com/***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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