I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational.The same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.In episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the product when it comes to building a thriving brand.Topics covered:Why most statistics don’t give insight into your customerWhat happened when the largest consumer goods company in the world pulled most of their digital advertisingThe #1 reason chasing your customer persona is a waste of timeWhat the future of data privacy looks likeWhy consumers may eventually get compensated for their dataHow BJ tested word of mouth marketing against popular social media tacticsWhy he’s promoting his latest book release by giving away for freeResources mentioned:Social Media is Bullshit - by BJ MendelsonPrivacy: And How to Get it Back - by BJ MendelsonOnline Advertising Is Dead; Long Live Traditional Advertising? - Episode 45 with Bob HoffmanDHH and Basecamp’s Guide to No-Bullshit Digital Marketing - Episode 1 with David Heinemeier HanssonMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyBuyer Persona - Episode 50 with Adele RevellaBasic Attention TokenBJMendelson.comInfluence: The Psychology of Persuasion by Robert CialdiniCaptivate: The Science of Succeeding with People by Vanessa Van EdwardsBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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