I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?My guest today will teach you how to be funny with your copy and increase conversions.Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.Topics covered:Is there any industry that’s too serious for humor?How to convince your clients to use humorHow to research your customer’s sense of humor?How to make sure that the humor isn’t “off-brand”How to create a joke from customer reviewsThe improv’ frameworks you can use to produce humor on your copyHow to codify humor in your companyHow to use humor in “high-tension” moment in the customer journeyWhy humor can increase trustWhat Lianna thinks marketers should learn in 5, 10, 50 yearsResources mentioned:Learn InboundCards Against HumanityMichael Scott’s improv skit (The Office)KlaviyoPunchline Conversion CopywritingSNAP CopyPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related