Storytelling for Success: How to Design a Convincing Product Narrative (5 Steps)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling.My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction.Topics covered:What Andy think “positioning” exactly isAn example of a company that does narrative positioning wellCan you measure the success of product positioning?How to create urgency in your positioningWhy the CEO should lead the product positioning exerciseHow Andy implements his framework in 5 stepsThe one question that sparks debate in positioning discussionHow you should approach positioning when you have multiple target audienceWhat Andy thinks marketers should learn for the next 5,10, and 50 yearsResources mentioned:Andreesen HorowitzFirst Round CapitalSalesforceIntelSquareUber5 Proven Methods for Positioning Your New ProductCrossing the ChasmDriftMarc BenioffZuoraThe Greatest Sales Deck I’ve Ever SeenTailoring Your Pitch for Multiple AudiencesNever Split The DifferenceStory: Style, Structure, Substance, and the Principles of ScreenwritingIra GlassThis American LifeAndy’s LinkedInAndy’s websiteNarrative Design: Craft a Story Using Conspiracy Principles13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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