I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***How often do you look at Facebook?Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue.In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising.Topics covered:Performance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategiesPerformance marketing is a mindset where you make decisions based on dataHow to generate new leads and customers using Facebook advertisingStep 1: Messaging - Find unique value proposition that makes your brand shine and stand outStep 2: Ad Designs - Do not use stock photos, find unique design angleUnique imagery catches people’s attention and generates higher click-through ratesUtilize ready made icons, videos, and backgrounds with simple text for imageryStep 3: Create Facebook Ad Account to set up campaign, objective, goal, budget, audienceUtilize tools in Facebook Ad Manager to gauge audience and effectiveness of your adsUnderstand your audience by asking questions and targeting customers using similar brands and productsConversions and results are necessary to determine if ads are workingAvoid creating too many ads for one campaignStart with one message and then try different messages; keep the same call to actionUse step-building approach to create trust with your audienceReasons why Facebook ad campaigns fail and mistakes that are madeFacebook is the most effective advertising platform availableRecent News: Facebook manipulated people to get and use personal and private dataData is the reason why marketing ads on Facebook are successfulGood products and good marketing mean no sleaziness neededAggregate Blog: 1 great article per 2 weeks is worth more than 2 bad articles per weekWriting posts and promoting the blog generates new offers of partnershipsCommunication and Understanding: Learn about consumer behavior and human psychology to identify what makes them tick and buyResources mentioned:Aggregate BlogFacebook Ad AccountValue Proposition: What Is It & How to Create One with Momoko PriceRand Fishkin’s Step-by-Step Guide to Inbound MarketingDaniel KahnemanSeth Godin18 Golden Advertising Rules by Legendary D. [email protected]***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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