The Power of Persuasion: How to Use Scarcity and Urgency to Sell More with Jack Born

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers.They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy?In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more.Topics covered:Why scarcity and urgency are powerful persuasion techniquesWhy makes people motivated to take action on promotions with a deadlineThe best way to determine if there’s a market for your product or serviceHow to make a compelling first offer to your target audienceWhen you should start preparing your customers for a product launchHow to hold people’s attention with email marketingThe day promotions are proven to have the highest number of salesHow many emails you should really be sending to your listWhy it doesn’t matter when people unsubscribe from your email listResources mentioned:Deadline FunnelInfluence: The Psychology of PersuasionThinking, Fast and SlowHooked: How to Build Habit-Forming ProductsHow to Send Emails with 83%+ Open Rates (Not a Clickbait)Perry MarshallSphere of InfluenceThe Ultimate Guide to Google AdWordsAdvanced Google Adwords***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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