I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***What is user-centered design and why should we care about it?User-centered design is an approach to understanding your customer and designing an experience from their perspective.Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design.In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them.Topics covered:What user-centered design means for marketersWhy achieving user-centered design starts at the topHow to use analytics to understand what’s going wrongWhy you must examine the “content consumption” metricHow to approach your customer researchWhy most buyer personas fail (and what to do instead)The reason why you should focus on three key metricsThe difference between reporting vs. monitoring dataResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersHow to Improve Website Conversion Without Sacrificing SEO or SpeedKick PointClaire Suellentrop on How to Use Jobs to be DoneJobs to be done frameworkContent Consumption: Go Beyond PageviewsWhy Personas Are in Important in MarketingFull ContactBuzzSumoFollowerwonkDana on User Personas: Learn Inbound 2017Adele Revella on Buyer PersonaFollow Dana DiTomaso on TwitterBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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