Why Company Values Matter and How to Use Them in Marketing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***‍Lindsey Christensen believes that the role of marketing goes far beyond that of making money. In this episode, she talks to me about how once companies define their values and missions, they should stay connected to them and promote them in their marketing. We also discuss the need for diversity and change within the tech industry.With over 14 years of experience within the business, she is currently CMO of the design and development consultancy, thoughtbot.Topics covered:What’s wrong with tech and the tech industry todayWhy diversity is the biggest issue in the tech industryDefinition of company values and why they are important in marketingDoing research on a company's values before you start to work with themSelling yourself to a company and treating it as a marketing exerciseTalking to customers to understand what they love about your companyWhat to do if the company you work for isn’t sticking to their valuesWhat you stand for implies what you also stand againstNot taking on projects or customers if it goes against your valuesDefining objectives, strategies, goals, and measuresHow to prioritize and pick the ideas and strategies that you want to useWhat Lindsey thinks marketers should do today to help them in the next five, 10, 50 yearsResources mentioned:thoughtbotGiant Robots Smashing Into Other Giant RobotsGood Strategy, Bad Strategy - Richard RumeltKatie MartellWistia***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

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